Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)

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Travel for Leisure or Social Media Content?

The Driving Forces Behind Indonesian Millennial Tourist's Trip

Authors
Raniri Munawar1, *, H.D. Iputu Hardani1, Hertiari Idajati1, 2
1Postgraduate School of Tourism Studies, Universitas Gadjah Mada, Yogyakarta, Indonesia
2Urban and Regional Planning Department, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia
*Corresponding author. Email: ranirimunawar@mail.ugm.ac.id
Corresponding Author
Raniri Munawar
Available Online 26 December 2022.
DOI
10.2991/978-2-494069-73-2_9How to use a DOI?
Keywords
social media; travel motivation; selfie tourism destination; millennial
Abstract

Change in tourist consumption behavior causing the growth trend of selfie tourism destinations has increased rapidly. This paper aims to analyze the factors influencing millennial tourists visiting selfie tourism destinations, which is still overlooked in the literature. Selfie tourism destination is an exceptional place that functions as photo spaces in indoor and outdoor rides, including natural views, hills, parks, open spaces, and modern tourist attractions, which offer unique, attractive, and instagramable landscapes. We examine six antecedents of visiting decisions, namely social media, leisure, exploration and self-discovery, prestige, destination uniqueness, and destination attractiveness, within the framework of the proposed model. The survey was conducted on millennial tourists who had visited or were currently visiting selfie tourism destinations in Indonesia. The questionnaires were distributed to 147 respondents, while data analysis used partial least square (PLS) to assess the path in the structural model. The results show that only four antecedents positively and significantly influence visiting decisions. At the same time, the other two antecedents do not have a positive and significant effect on this factor. The implication is that destination managers are expected to meet the expectations and needs of millennial tourists by providing a variety of unique and exciting tourist attractions.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 December 2022
ISBN
10.2991/978-2-494069-73-2_9
ISSN
2352-5398
DOI
10.2991/978-2-494069-73-2_9How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Raniri Munawar
AU  - H.D. Iputu Hardani
AU  - Hertiari Idajati
PY  - 2022
DA  - 2022/12/26
TI  - Travel for Leisure or Social Media Content?
BT  - Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)
PB  - Atlantis Press
SP  - 106
EP  - 119
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-73-2_9
DO  - 10.2991/978-2-494069-73-2_9
ID  - Munawar2022
ER  -