Re-focusing Paradise: Analyzing the Tourism for Development Tools Considering Pandemic Covid-19 Case Study: Ubud Bali, Indonesia

DOI

10.2991/978-2-494069-73-2_10How to use a DOI?

Keywords

tourism; regional development; responses; resilience; Bali; Covid-19

Abstract

Tourism is an important to attract foreign exchange, open jobs and improve the region's economy. However, the development of tourism in many locations worldwide is experiencing various crisis events, including pandemics. Research on how tourism destinations survive and suffer during the pandemic and lessons from the adaptation and survival strategies is lacking. Using the case study of Ubud, Bali, Indonesia, this research aims to answer the overarching research questions, including: (1) How does the Covid-19 could impact the Ubud, Bali; (2) What are the communities’ strategies to survive during the economic disturbance; (3) What factors to increase the resilience of tourism in Ubud? To address the research questions, this study employs qualitative methods that can clearly describe the conditions on the ground and draw conclusions from the interweaving information available. The data was gathered through observations, interviews and focus group discussions. This research observes four survival strategies: passively waiting with financial certainty using their saving, passively waiting without financial certainty, asking for help through family and relatives, looking for an alternative in the tourism sector, and looking for other jobs in different sectors such as agriculture and other services. Furthermore, the research found the resilient factors in Ubud. Moreover, the research is significant to better understanding on tourism community strategies during the crises.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Erda Rindrasih
PY  - 2022
DA  - 2022/12/26
TI  - Re-focusing Paradise: Analyzing the Tourism for Development Tools Considering Pandemic Covid-19 Case Study: Ubud Bali, Indonesia
BT  - Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)
PB  - Atlantis Press
SP  - 120
EP  - 133
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-73-2_10
DO  - 10.2991/978-2-494069-73-2_10
ID  - Rindrasih2022
ER  -