Understanding the Intent to Revisit Tourism Village in Yogyakarta, Indonesia During the Covid-19 Pandemic

DOI

10.2991/978-2-494069-73-2_11How to use a DOI?

Keywords

Tourism village; revisit intention; planned behavior; pandemic; covid-19

Abstract

The Covid-19 pandemic is a humanitarian catastrophe, particularly because of its impact. The sectors most affected by this disaster are including the trade and tourism sectors. In the context of tourism, restrictions on human mobility have an impact on decreasing the number of tourist visits and the temporary closure of tourist attractions. Ledok Sambi as one of the tourism village attractions in Yogyakarta has opened visits for tourists during the Covid-19 pandemic. This study aims to identify factors related to the desire of tourists to return to Ledok Sambi during the Covid-19 pandemic based on the theory of Planned Behavior (Ajzen 2005). There are three variables in the theory of Planned Behavior (Ajzen 2005) namely attitudes, subjective norms, and perceptions of behavioral control. This study has distributed questionnaires to tourists in Ledok Sambi who visited during the pandemic. This study shows that there is a significant relationship between attitude variables, subjective norms, and perceptions of behavioral control with the intention of tourists revisit. The behavioral control perception variable has a coefficient value of 0.877, the highest coefficient value compared to other variables, thus indicating that the influence of behavioral control is the strongest factor for tourists to return to Ledok Sambi. This research has not only shown the main factor of tourists in making return visits to tourist objects during the pandemic, but also has provided an overview of the model for managing tourist objects during the pandemic.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mohamad Yusuf
AU  - Tri Mukti Atikasari
PY  - 2022
DA  - 2022/12/26
TI  - Understanding the Intent to Revisit Tourism Village in Yogyakarta, Indonesia During the Covid-19 Pandemic
BT  - Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)
PB  - Atlantis Press
SP  - 134
EP  - 151
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-73-2_11
DO  - 10.2991/978-2-494069-73-2_11
ID  - Yusuf2022
ER  -