Semiotic Analysis on Keine Wildtiere Im Zirkus Advertisement Posters

DOI

10.2991/assehr.k.211110.013How to use a DOI?

Keywords

Advertising; Semiotics; Icons; Indexes; Symbols; Image and Text Relations

Abstract

This study discusses the relation between text and picture elements and analyzes the semiotic signs that appears in anti-exploitation of wild animals in the circus advertisements. The methodology used in this study is a descriptive analysis methodology with a corpus of three poster adverts of Keine Wildtiere im Zirkus created by the collaboration of animal lover organization Vier Pfoten, Tier im Recht, ProTier. The advertisements were published in 2016 and 2019. This study aims to show the relation of text elements and picture elements using the Stöckl type picture relation theory. The signs of semiotics used by advertisers to convey their message are analyzed using Peirce’s theory of semiotics. The results of this study indicate that the relation between picture and text elements used in advertisements is relay. Existing signs of semiotics, i.e., icons, indexes and symbols are found in the corpus of data. An object in an image can not only be categorized as a semiotic sign, but there is a possibility that it can be categorized into more than a semiotic sign.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Diva Azura Wardana
AU  - Raden Muhammad Arie Andhiko Ajie
PY  - 2021
DA  - 2021/11/21
TI  - Semiotic Analysis on Keine Wildtiere Im Zirkus Advertisement Posters
BT  - Proceedings of the International University Symposium on Humanities and Arts 2020 (INUSHARTS 2020)
PB  - Atlantis Press
SP  - 93
EP  - 99
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211110.013
DO  - 10.2991/assehr.k.211110.013
ID  - Wardana2021
ER  -