Semiotic Analysis on Keine Wildtiere Im Zirkus Advertisement Posters
- 10.2991/assehr.k.211110.013How to use a DOI?
- Advertising; Semiotics; Icons; Indexes; Symbols; Image and Text Relations
This study discusses the relation between text and picture elements and analyzes the semiotic signs that appears in anti-exploitation of wild animals in the circus advertisements. The methodology used in this study is a descriptive analysis methodology with a corpus of three poster adverts of Keine Wildtiere im Zirkus created by the collaboration of animal lover organization Vier Pfoten, Tier im Recht, ProTier. The advertisements were published in 2016 and 2019. This study aims to show the relation of text elements and picture elements using the Stöckl type picture relation theory. The signs of semiotics used by advertisers to convey their message are analyzed using Peirce’s theory of semiotics. The results of this study indicate that the relation between picture and text elements used in advertisements is relay. Existing signs of semiotics, i.e., icons, indexes and symbols are found in the corpus of data. An object in an image can not only be categorized as a semiotic sign, but there is a possibility that it can be categorized into more than a semiotic sign.
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Diva Azura Wardana AU - Raden Muhammad Arie Andhiko Ajie PY - 2021 DA - 2021/11/21 TI - Semiotic Analysis on Keine Wildtiere Im Zirkus Advertisement Posters BT - Proceedings of the International University Symposium on Humanities and Arts 2020 (INUSHARTS 2020) PB - Atlantis Press SP - 93 EP - 99 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211110.013 DO - 10.2991/assehr.k.211110.013 ID - Wardana2021 ER -