Proceedings of the  III International Scientific Congress Society of Ambient Intelligence 2020 (ISC-SAI 2020)

The Terminological Tolerance Concept for Economic Media Discourse: The Ukrainian Words vs Borrowed Words

Authors
Larysa Kozlovska, Svitlana Tereshchenko, Lesya Malevych, Maiia Dziuba, Nataliia Krasnopolska, Olena Tkachenko
Corresponding Author
Larysa Kozlovska
Available Online 23 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200318.016How to use a DOI?
Keywords
terminological tolerance, borrowed words, national term, normativity, economic media text
Abstract
The study presents an analysis of the economic segment of contemporary media discourse, which not only reproduces professional information in various genres, but also actively influences the formation of new linguistic trends. One of the most foreground phenomena in the Ukrainian media is to find a permanent balance between national and foreign-language lexical units as an indisputable factor in maintaining the adequate level of linguistic tolerance in a multicultural environment. There are controversial views on the degree of internationalization for the terms that are the main carriers of special information in the economic media texts; such a controversity is based on the attempts to maximize the use of the national linguistic resource and to borrow the instruments that will facilitate effective international scientific communication. The article analyzes the correlation of foreign languages and the specific terms in an economic media text, identifies possible causes of terminological imbalance, and emphasizes on the normative aspect of the foreign language lexemes’ functioning. The analysis of the group questionnaire results makes it possible to predict that terminological tolerance at the level of a media text and a communication participant can be achieved if we take into account substantive, national-cultural, and regulatory factors.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
III International Scientific Congress Society of Ambient Intelligence 2020 (ISC-SAI 2020)
Part of series
Advances in Economics, Business and Management Research
Publication Date
23 March 2020
ISBN
978-94-6252-933-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200318.016How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Larysa Kozlovska
AU  - Svitlana Tereshchenko
AU  - Lesya Malevych
AU  - Maiia Dziuba
AU  - Nataliia Krasnopolska
AU  - Olena Tkachenko
PY  - 2020
DA  - 2020/03/23
TI  - The Terminological Tolerance Concept for Economic Media Discourse: The Ukrainian Words vs Borrowed Words
BT  - III International Scientific Congress Society of Ambient Intelligence 2020 (ISC-SAI 2020)
PB  - Atlantis Press
SP  - 127
EP  - 136
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200318.016
DO  - https://doi.org/10.2991/aebmr.k.200318.016
ID  - Kozlovska2020
ER  -