The Terminological Tolerance Concept for Economic Media Discourse: The Ukrainian Words vs Borrowed Words
- 10.2991/aebmr.k.200318.016How to use a DOI?
- terminological tolerance, borrowed words, national term, normativity, economic media text
The study presents an analysis of the economic segment of contemporary media discourse, which not only reproduces professional information in various genres, but also actively influences the formation of new linguistic trends. One of the most foreground phenomena in the Ukrainian media is to find a permanent balance between national and foreign-language lexical units as an indisputable factor in maintaining the adequate level of linguistic tolerance in a multicultural environment. There are controversial views on the degree of internationalization for the terms that are the main carriers of special information in the economic media texts; such a controversity is based on the attempts to maximize the use of the national linguistic resource and to borrow the instruments that will facilitate effective international scientific communication. The article analyzes the correlation of foreign languages and the specific terms in an economic media text, identifies possible causes of terminological imbalance, and emphasizes on the normative aspect of the foreign language lexemes’ functioning. The analysis of the group questionnaire results makes it possible to predict that terminological tolerance at the level of a media text and a communication participant can be achieved if we take into account substantive, national-cultural, and regulatory factors.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Larysa Kozlovska AU - Svitlana Tereshchenko AU - Lesya Malevych AU - Maiia Dziuba AU - Nataliia Krasnopolska AU - Olena Tkachenko PY - 2020 DA - 2020/03/23 TI - The Terminological Tolerance Concept for Economic Media Discourse: The Ukrainian Words vs Borrowed Words BT - Proceedings of the III International Scientific Congress Society of Ambient Intelligence 2020 (ISC-SAI 2020) PB - Atlantis Press SP - 127 EP - 136 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200318.016 DO - 10.2991/aebmr.k.200318.016 ID - Kozlovska2020 ER -