Proceedings of the  III International Scientific Congress Society of Ambient Intelligence 2020 (ISC-SAI 2020)

Customer Transaction Costs Simulation in E-Commerce

Authors
Oleg Pursky, Oleksandr Kharchenko, Tetiana Dubovyk, Iryna Buchatska, Iryna Gamova, Pavlo Demidov
Corresponding Author
Oleg Pursky
Available Online 23 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200318.032How to use a DOI?
Keywords
e-commerce, transaction costs simulation, customers, collective goods delivery, conversion rate
Abstract
The present study reports the results of simulating the customer transaction costs in e-commerce. In this investigation, we have focused our attention to influence of introduction of the collective product delivery routes and the level of consumer conversion rate on the customer transaction costs in e-commerce. The simulation of customer transaction costs in e-commerce show that they can be significantly reduced by optimizing the delivery routes and increasing conversion rates. A reduction of the customer transaction costs in comparison with individual delivery costs is connected with taking into account in calculation introduction of collective delivery routes. It was found the that reduction of customer transaction costs involves an optimizing the collective routes of goods delivery. The reason for this can be attributed to the fact that the increasing the number of delivery addresses per route can result in a lower delivery costs for per buyer. The maximal effect is observed for central city zone, where it is possible to carry out an effective territorial combination of the addresses of buyers in the delivery route.
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Proceedings
III International Scientific Congress Society of Ambient Intelligence 2020 (ISC-SAI 2020)
Part of series
Advances in Economics, Business and Management Research
Publication Date
23 March 2020
ISBN
978-94-6252-933-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200318.032How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Oleg Pursky
AU  - Oleksandr Kharchenko
AU  - Tetiana Dubovyk
AU  - Iryna Buchatska
AU  - Iryna Gamova
AU  - Pavlo Demidov
PY  - 2020
DA  - 2020/03/23
TI  - Customer Transaction Costs Simulation in E-Commerce
BT  - III International Scientific Congress Society of Ambient Intelligence 2020 (ISC-SAI 2020)
PB  - Atlantis Press
SP  - 257
EP  - 263
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200318.032
DO  - https://doi.org/10.2991/aebmr.k.200318.032
ID  - Pursky2020
ER  -