Proceedings of the  III International Scientific Congress Society of Ambient Intelligence 2020 (ISC-SAI 2020)

South African English Impact on Cultural Identity Formation and Intercultural Communication

Authors
Olena Avramenko
Corresponding Author
Olena Avramenko
Available Online 23 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200318.042How to use a DOI?
Keywords
English varieties, South African English lexicon, multicultural communication, borrowing, code-switching
Abstract
The study deals with the issues of intercultural communication and is targeted to demonstrate the specificity of multicultural and multilingual environment in the Republic of South Africa. The findings prove that intercultural communication processes are very dynamic as they are encouraged by the polycomponent society embracing numerous official and non-official languages with a high degree of internal variation. The role of English is constantly rising due to the socio-political context and the scope of communicative functions the language performs. Although the English language in South Africa is a heterogeneous system of subvarieties each of which is exercised by a particular cultural group, its role is significant in the formation of a hybrid cultural identity. The evidence is found in cultural contacts and interplay of language codes involved into interactions, particularly in foreign element dominance in the etymological composition of the English vocabulary, hybrid structure of words and phrases, formation of common speech behaviour patterns, etiquette clichés, and productivity of code-switching.
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Proceedings
Part of series
Advances in Economics, Business and Management Research
Publication Date
23 March 2020
ISBN
978-94-6252-933-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200318.042How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Olena Avramenko
PY  - 2020
DA  - 2020/03/23
TI  - South African English Impact on Cultural Identity Formation and Intercultural Communication
PB  - Atlantis Press
SP  - 339
EP  - 346
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200318.042
DO  - https://doi.org/10.2991/aebmr.k.200318.042
ID  - Avramenko2020
ER  -