Using the Smart Education Experience of Insurance Specialization Students to Train Insurance Agents
- 10.2991/aebmr.k.201205.010How to use a DOI?
- smart education, insurance agent competence, generation Z, digital skills, studying motivation, insurance
The problem of the research is that future insurers are aware of the need to implement SMART technologies in training insurance agents. However, in practice, insurance companies face the main difficulties in the lack of information and digital competence of insurance agents due to the rapid development of technologies and expectations of generation Z customers. The goal of the research is to identify the need to improve training programs for corporate schools of insurance agents, taking into account the requirements of generation Z agents. The article presents the results of a research conducted among students of insurance specialties in order to find out the demand for SMART technologies in training insurance agents. The leading method in the study of the problem is the method of questioning. Students of the second, third, fourth year of bachelor’s and master’s education at the Financial University were interviewed. The conclusion of the necessity to expand training programs for corporate schools of insurance agents, taking into account the requirements of generation Z agents, whose education should be flexible both in terms of content and in terms of teaching technologies facilitated by SMART education was made. The presented recommendations and conclusions can be intended for the use by educational organizations in outlining the problems of increasing the competence of insurance specialists, as well as by insurance companies in planning activities in the field of motivation of insurance agents.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - A.S. Ermolaeva AU - M.A. Selivanova AU - A.A. Tsyganov PY - 2020 DA - 2020/12/07 TI - Using the Smart Education Experience of Insurance Specialization Students to Train Insurance Agents BT - Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020) PB - Atlantis Press SP - 60 EP - 66 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201205.010 DO - 10.2991/aebmr.k.201205.010 ID - Ermolaeva2020 ER -