Estimating Demand for Social Entrepreneurship Goods and Services – Russian Case

DOI

10.2991/iscfec-19.2019.100How to use a DOI?

Keywords

Social entrepreneurship, Social entrepreneur, Consumer behavior.

Abstract

Though matter of social entrepreneurship is quite common today, researchers pay attention to only one side of it – side of entrepreneur. In this article we propose to look at this concept form another angle – from the consumer point of view. Studying consumer behavior is important to create the big picture of social entrepreneurship phenomenon. In accordance with this goal we conducted research of consumer behavior to explore the demand for products and services of social entrepreneurs. Research took place in Russian federation if a form of questioner. We explored how much are consumers familiar with the concept of social entrepreneurship, are they ready to help society and in which ways, which social problems are considered most important and are consumers ready to pay price premium for goods and services of social entrepreneurs. Results of the research, provided in the article can be used by social entrepreneurs to estimate their market, organize distribution, pricing and marketing. Organizations providing support of social entrepreneurship can use this information to provide additional motivation for social entrepreneurs.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - O. Voynova
AU  - O. Kozlova
AU  - E. Shatskaya
PY  - 2019/05
DA  - 2019/05
TI  - Estimating Demand for Social Entrepreneurship Goods and Services – Russian Case
BT  - Proceedings of the International Science and Technology Conference "FarEastСon" (ISCFEC 2019)
PB  - Atlantis Press
SP  - 354
EP  - 356
SN  - 2352-5428
UR  - https://doi.org/10.2991/iscfec-19.2019.100
DO  - 10.2991/iscfec-19.2019.100
ID  - Voynova2019/05
ER  -