Proceedings of the 3rd International Seminar and Conference on Learning Organization (isclo-15)

Early Adoption Characteristic of Consumers' Behavioral Intention to Use Home Digital Services in Indonesia

Authors
Gadang Ramantoko, Gioliano Putra, Maya Ariyanti, Novi.V Sianturi
Corresponding Author
Gadang Ramantoko
Available Online March 2016.
DOI
https://doi.org/10.2991/isclo-15.2016.17How to use a DOI?
Keywords
Digital Home Service, UTAUT, Early Adoption, Indonesia
Abstract

This research examines the factors influencing the consumer adoption of Digital Home Service in Indonesia. UTAUT conceptual model of adoption was used to study the adoption characteristic in early market. The model was then empirically tested by employing survey data that was purposively collected from 500 prospective consumers. The findings suggest that, all of the predictors in UTAUT significantly influence consumers when adopting Digital Home Service in household as well as in business area. The significant constructs include Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, and Price Value together; they significantly explain Indonesian Digital Home Service adoption behavior. However only moderator gender play significance role in moderating construct Effort Expectancy and Hedonic Motivation. The theoretical contribution of this research suggest that UTAUT might find limitation is modeling complex technology adoption such as multi technology perceived from the introduction of multi bundling service. This research could have implications for policy makers and broadband providers since the introduction of the service.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 3rd International Seminar and Conference on Learning Organization (isclo-15)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2016
ISBN
978-94-6252-174-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/isclo-15.2016.17How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Gadang Ramantoko
AU  - Gioliano Putra
AU  - Maya Ariyanti
AU  - Novi.V Sianturi
PY  - 2016/03
DA  - 2016/03
TI  - Early Adoption Characteristic of Consumers' Behavioral Intention to Use Home Digital Services in Indonesia
BT  - Proceedings of the 3rd International Seminar and Conference on Learning Organization (isclo-15)
PB  - Atlantis Press
SP  - 83
EP  - 90
SN  - 2352-5398
UR  - https://doi.org/10.2991/isclo-15.2016.17
DO  - https://doi.org/10.2991/isclo-15.2016.17
ID  - Ramantoko2016/03
ER  -