Using Big Data in Learning Organizations

DOI

10.2991/isclo-15.2016.53How to use a DOI?

Keywords

Big Data, Learning Organization, Profit Growth, Analytics, Business strategies Introduction

Abstract

Nowadays, Learning Organizations should consider big data as a strategic business asset. The benefits of big data analysis include increased cost efficiency, revenue growth, and competitive value in the market. Shorter product cycles, global competition, and increased workplace differences are the factors that have triggered companies to adapt faster to challenging conditions [1]. Indeed, leaders have to adapt to the need for rapid change (ibid). Supporting this idea, Garvin, Edmonson & Gino (2008) argued that company leaders need to articulate a clear vision and develop their organizations as Learning Organizations so that they can adapt faster than their competitors [2]. This article highlights the way in which big data affects an organization' s success through the use of adequate analytics. Companies such as Amazon and Nike have proven the importance of using big data to support predictive and decision-making behaviors. It also affects the organization aspects such as strategy, people, structure, rewards, and process. It is not intended to deal with every element of the organization, but to explore the relevant relationships between big data and the learning process. Furthermore, technology will play an important role in historical valuation. While following technological developments is fairly easy, understanding how they bring value as an organizational resource is more challenging. Companies should treat data as an asset and involve information strategists and IS professionals in its management, as well as developing standards for data governance and professional ethics for data uses [3]. The essay begins with an introduction to the characteristics of Learning Organizations as a great model for companies. The next section reviews definitions of big data and explores the emergence of big data as a trend in recent years. The following section discusses the implementation of big data in Learning Organizations. Finally, the essay concludes by revisiting some of the main issues presented.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Desi Tri Widyaningrum
PY  - 2016/03
DA  - 2016/03
TI  - Using Big Data in Learning Organizations
BT  - Proceedings of the 3rd International Seminar and Conference on Learning Organization (isclo-15)
PB  - Atlantis Press
SP  - 287
EP  - 291
SN  - 2352-5398
UR  - https://doi.org/10.2991/isclo-15.2016.53
DO  - 10.2991/isclo-15.2016.53
ID  - Widyaningrum2016/03
ER  -