Proceedings of the 3rd Annual International Seminar and Conference on Global Issues (ISCoGI 2017)

Instagram as Promotion Media for Indonesian Local Brand and Business

Authors
Edi Prihantoro, Siti Zulizilah
Corresponding Author
Edi Prihantoro
Available Online April 2019.
Keywords
Istagram, Promotion, Brand and Business
Abstract
The use of new media technology provides various benefits, such as the use of account of istagram (Dagelan Account) as a medium promoting local Indonesian brands and businesses. One of these social media is not only used for socialite but it is able to give other function that is to market Indonesian products trough social media. Phenomenology studies are used in this regard considering the many phenomena of social media today, especially Instagram which serve as a campaign media. The usage of Dagelan Accounts on Instagram is as a promoting media for local Indonesian brand, by looking at the followers' responses influenced by trends, tastes, and media habits. Successes can be seen when followers are interested in uploaded photos, so they click ‘like’, write comments, testimonials, recommend them to friends, follow promoted online shop accounts, and purchase offered products. Through this account many local Indonesian products can be informed to the public, so that people know and buy products.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2019
ISBN
978-94-6252-701-0
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Edi Prihantoro
AU  - Siti Zulizilah
PY  - 2019/04
DA  - 2019/04
TI  - Instagram as Promotion Media for Indonesian Local Brand and Business
PB  - Atlantis Press
SP  - 195
EP  - 198
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/55916215
ID  - Prihantoro2019/04
ER  -