Instagram as Promotion Media for Indonesian Local Brand and Business
- Edi Prihantoro, Siti Zulizilah
- Corresponding Author
- Edi Prihantoro
Available Online April 2019.
- Istagram, Promotion, Brand and Business
- The use of new media technology provides various benefits, such as the use of account of istagram (Dagelan Account) as a medium promoting local Indonesian brands and businesses. One of these social media is not only used for socialite but it is able to give other function that is to market Indonesian products trough social media. Phenomenology studies are used in this regard considering the many phenomena of social media today, especially Instagram which serve as a campaign media. The usage of Dagelan Accounts on Instagram is as a promoting media for local Indonesian brand, by looking at the followers' responses influenced by trends, tastes, and media habits. Successes can be seen when followers are interested in uploaded photos, so they click ‘like’, write comments, testimonials, recommend them to friends, follow promoted online shop accounts, and purchase offered products. Through this account many local Indonesian products can be informed to the public, so that people know and buy products.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Edi Prihantoro AU - Siti Zulizilah PY - 2019/04 DA - 2019/04 TI - Instagram as Promotion Media for Indonesian Local Brand and Business BT - 3rd Annual International Seminar and Conference on Global Issues (ISCoGI 2017) PB - Atlantis Press SN - 2352-5398 UR - https://www.atlantis-press.com/article/55916215 ID - Prihantoro2019/04 ER -