An Empirical Research on Influence of Users’ Using Willingness of Internet Rumor-refuting Platforms

DOI

10.2991/isemss-19.2019.31How to use a DOI?

Keywords

internet rumor-refuting platforms, using intention, structural equation model, user experience

Abstract

Absrtact: Internet rumor-refuting platforms have made a step forward in combating rumors. But it lacks the attention of the audience participation. Therefore, internet rumor-refuting platforms’ traffic and utilization rate are low. It is of great significance for the designers to improve the willingness to use the platform. This paper introduces user experience, perceived personal income and functional satisfaction, processes data through structural equation model, uses partial least square method, and verifies the model by measuring model and structural model.The research shows that perceived personal income and satisfaction directly affect the willingness to use the Internet rumour-refuting platform, and the functional satisfaction has a significant effect on satisfaction. Meanwhile, the weight of social experience about perceived personal income is second only to the utilitarian experience, which indicating that users are also satisfied with the social interaction of the platform while meeting the information needs.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Teng jie
AU  - xia Zhijie
AU  - Teng Qi
PY  - 2019/09
DA  - 2019/09
TI  - An Empirical Research on Influence of Users’ Using Willingness of Internet Rumor-refuting Platforms
BT  - Proceedings of the 2019 3rd International Seminar on Education, Management and Social Sciences (ISEMSS 2019)
PB  - Atlantis Press
SP  - 168
EP  - 171
SN  - 2352-5398
UR  - https://doi.org/10.2991/isemss-19.2019.31
DO  - 10.2991/isemss-19.2019.31
ID  - jie2019/09
ER  -