Proceedings of the 2019 3rd International Seminar on Education, Management and Social Sciences (ISEMSS 2019)

A Study on the Consumer Behavior of Online Ordering Platforms and Its Influencing Factors

Authors
Wenbo Chen, Weilun Huang
Corresponding Author
Weilun Huang
Available Online September 2019.
DOI
10.2991/isemss-19.2019.90How to use a DOI?
Keywords
Consumer Behavior, Online Ordering Platforms, Influencing factors.
Abstract

The purpose of this paper is to use a literature review and questionnaire analysis to explore the consumer behavior of online ordering platforms(OOPs)and its influencing factors. The results showed that consumers’ average frequency of OOPs (Frequency) was 5.5 times a week, and consumers’ monthly average amount of OOPs (Amount) was about RMB 360. Consumers’ trust (CT), risk (CR), and experience (CE) on OOPs, and consumers’ individual variables were the influencing factors on consumer behavior of OOPs. This paper suggests that governments should strengthen the supervision of food safety, rectify fake online ordering advertisement, standardize the behavior of food delivery personnel, and protect consumers’ personal information. This paper also suggests that the OOPs should review the hygiene status of the sellers, carry out business in multiple fields, improve the efficiency of delivery, and establish a refined ordering system.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 3rd International Seminar on Education, Management and Social Sciences (ISEMSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2019
ISBN
978-94-6252-792-8
ISSN
2352-5398
DOI
10.2991/isemss-19.2019.90How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wenbo Chen
AU  - Weilun Huang
PY  - 2019/09
DA  - 2019/09
TI  - A Study on the Consumer Behavior of Online Ordering Platforms and Its Influencing Factors
BT  - Proceedings of the 2019 3rd International Seminar on Education, Management and Social Sciences (ISEMSS 2019)
PB  - Atlantis Press
SP  - 466
EP  - 471
SN  - 2352-5398
UR  - https://doi.org/10.2991/isemss-19.2019.90
DO  - 10.2991/isemss-19.2019.90
ID  - Chen2019/09
ER  -