A comparative study on undergraduate marketing curriculums in Chinese and British Universities

DOI

10.2991/isemss-19.2019.108How to use a DOI?

Keywords

Chinese and British universities marketing undergraduate, Marketing Major, Curriculum

Abstract

this paper compares the current situation of studying abroad in China, and analyzes the characteristics of British marketing undergraduate curriculum, such as flexible curriculum, emphasis on the cultivation of students' critical thinking, and more links of practical education. This paper compares the characteristics of the marketing major in Chinese universities, such as the emphasis on the teaching of basic professional curriculums, the weak link of practical education and the weak critical thinking ability of students, and puts forward some Suggestions for the marketing major in Chinese universities.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tian Yuan
PY  - 2019/09
DA  - 2019/09
TI  - A comparative study on undergraduate marketing curriculums in Chinese and British Universities
BT  - Proceedings of the 2019 3rd International Seminar on Education, Management and Social Sciences (ISEMSS 2019)
PB  - Atlantis Press
SP  - 558
EP  - 561
SN  - 2352-5398
UR  - https://doi.org/10.2991/isemss-19.2019.108
DO  - 10.2991/isemss-19.2019.108
ID  - Yuan2019/09
ER  -