Consumer Psychology Analysis of Counterfeit Brand-name Sports Shoes

DOI

10.2991/assehr.k.210806.103How to use a DOI?

Keywords

Consumer Psychology, Counterfeit Brand-name Sports Shoes, Questionnaire Analysis

Abstract

We has noticed that some students around us buy counterfeit brand-name sports shoes, and we have reason to think that this issue is worthy of research and discussion. On the basis of summarizing classic research theories, we designed relevant questionnaires, and effectively distributed and recovered the questionnaires. The consumer psychology analysis of buying counterfeit brand-name sports shoes is very complicated. It involves not only brand value, but also related vanity psychology, commodity prices and other factors. On the basis of literature, questionnaire and the other research material, we conducted in-depth analysis to draw relevant research conclusions.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuexin Tang
PY  - 2021
DA  - 2021/08/09
TI  - Consumer Psychology Analysis of Counterfeit Brand-name Sports Shoes
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 555
EP  - 560
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.103
DO  - 10.2991/assehr.k.210806.103
ID  - Tang2021
ER  -