Innovation of Bazaar Harper’s BAZAAR in the New Media Era: Fan Economic Application

DOI

10.2991/assehr.k.210806.065How to use a DOI?

Keywords

e-magazine, fan economy, Harper’s BAZAAR, new media era

Abstract

This article explores the localization efforts made by the famous American fashion magazine Harper’s BAZAAR in mainland China, focuses on BAZAAR star electronic magazine, and discusses its application to the fan economy. This article will start with the localization trend, the achievements of the fan economy for Harper’s BAZAAR, the comparison between physical paper publications and electronic publications, and the specific online and offline operations of electronic publications on the fan economy. It reflects that the BAZAAR star electronic magazine in mainland China can produce hot-selling localized content and save its own declining paper-magazine media. This article will use the communication theory to demonstrate the fan economy and the connection between Harper’s BAZAAR and its buyers to prove why Harper’s BAZAAR can use the fan economy to take a new path exclusively for this magazine.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Danran Lyu
AU  - Jiajie Wang
PY  - 2021
DA  - 2021/08/09
TI  - Innovation of Bazaar Harper’s BAZAAR in the New Media Era: Fan Economic Application
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 348
EP  - 352
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.065
DO  - 10.2991/assehr.k.210806.065
ID  - Lyu2021
ER  -