Analysis of Food Delivery Market in China

A Case Study of Meituan

DOI

10.2991/assehr.k.210806.050How to use a DOI?

Keywords

Meituan, Food Delivery, Online Shopping, Food Delivery Method, E-Commerce

Abstract

It is indisputable food delivery enterprises have a big market potential with the development of science and technology. Meituan is a delivers food magnate that occupies a large market share in China, which is obvious a good case to study. In this paper, we investigated the current business model of Meituan, the method and reform of food delivery, and evaluated the future development in food delivery market. According to our analysis, Meituan will adapt to the development more quickly through a more diversified and comprehensive business scope, as well as the reform of traditional food delivery methods. The market demand for food delivery to enterprises is increasing since people are in pursuit of a more convenient life, i.e., the future will also have a broader market. On this occasion, the development and progress of food service enterprises will provide consumers with better service. These results offer a guideline for food delivery enterprises.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiqi Zhang
AU  - Xinyu Deng
AU  - Mingyue Wang
PY  - 2021
DA  - 2021/08/09
TI  - Analysis of Food Delivery Market in China
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 261
EP  - 265
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.050
DO  - 10.2991/assehr.k.210806.050
ID  - Zhang2021
ER  -