Research On the Relationship Between Self-control and Impulsive Consumption of College Students
- DOI
- 10.2991/assehr.k.210806.160How to use a DOI?
- Keywords
- self-control impulsive consumption impact
- Abstract
The Internet has been increasingly applied to life scenarios, and people’s consumption habits are gradually changing. Online shopping with rich varieties and low prices is popular among college students. Online shopping has brought great convenience,and it also willing to encourage students through Internet show themself.There are more and more “shopaholic”.This phenomenon is network impulse consumption.At present, influenced by the factors such as consumption habits along with psychology of comparison, impulsive consumption of college students has become a commonplace. Self-control, as an important ability of willpower, is the primary condition for human emotion management and behavior regulation. This paper mainly explores the relationship between self-control and impulsive purchase of college students, and makes an in-depth analysis and discussion on the regulation approaches of self-control on impulsive purchase behavior of college students.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhang Xichun PY - 2021 DA - 2021/08/09 TI - Research On the Relationship Between Self-control and Impulsive Consumption of College Students BT - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021) PB - Atlantis Press SP - 845 EP - 848 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210806.160 DO - 10.2991/assehr.k.210806.160 ID - Xichun2021 ER -