Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

Dilemmas and Strategies of Metro Cultural Communication in the Context of ‘Immersive Intelligent Media + Scene Theory’

Authors
Yimin Wang1, Jingyi Pan2, Qianru Dong3, Wenrui Liang4, *
1The Hong Kong Polytechnic University, Hong Kong SAR, China
2Guangdong Polytechnic Normal University, Guangzhou, Guangdong, China
3Beijing Normal University - Hong Kong Baptist University Joint International College, Zhuhai, Guangdong, China
4University of Malaya, Kuala Lumpur, Malaysia
*Corresponding author. Email: 1697458702@qq.com
Corresponding Author
Wenrui Liang
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-31-2_349How to use a DOI?
Keywords
Immersive media; Scene theory; Metro media; Cultural Communication
Abstract

With the popularization of 5G and the advent of the era of integrated media, immersive smart media and the era of scene-based media have begun to gain importance. Firstly, the article compares the origin and current situation of immersive smart media and “scene-based” construction, analyzes the characteristics and attributes of metro media and passengers, and points out the current situation and dilemma of metro media communication. Secondly, the author proposes a communication strategy for the metro media through an empirical study of representative cases. Finally, the trend of underground station culture communication in the era of “immersive intelligent media + scenes” is proposed to provide implications for the theory and practice of underground station culture communication.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

Volume Title
Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
10.2991/978-2-494069-31-2_349
ISSN
2352-5398
DOI
10.2991/978-2-494069-31-2_349How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Yimin Wang
AU  - Jingyi Pan
AU  - Qianru Dong
AU  - Wenrui Liang
PY  - 2022
DA  - 2022/12/29
TI  - Dilemmas and Strategies of Metro Cultural Communication in the Context of ‘Immersive Intelligent Media + Scene Theory’
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 2965
EP  - 2974
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_349
DO  - 10.2991/978-2-494069-31-2_349
ID  - Wang2022
ER  -