Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)

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Practical research on teaching reform of media majors based on the concept of “Curriculum Ideological and Political Education”

Authors
Changhua He1, *, Mengyao Yu1, Yajie Tang1, Yuhan Deng2
1School of Arts and media, Yunnan College of Business Management, Yunnan, China
2Kaifeng primary school, Xiangshan District, Guilin, Guangxi, China
*Corresponding author. Email: gs62159@student.upm.edu.my
Corresponding Author
Changhua He
Available Online 31 October 2023.
DOI
10.2991/978-2-38476-126-5_180How to use a DOI?
Keywords
Curriculum Ideological and Political Education; media majors; teaching reform; practice evaluation
Abstract

This study examines the impact of teaching reform in media majors using the new media operation and management course as a case study, based on the educational concept of “Curriculum Ideological and Political Education”. The study included undergraduate students majoring in web and new media from the class of 2021 as research subjects and divided them into experimental and control groups. The control group followed the traditional teaching method, while the experimental group incorporated the concept of “Curriculum Ideological and Political Education” by integrating Civics elements into the specific teaching content and implementing a comprehensive design. At the end of the semester, the overall quality of students in both groups was assessed. The results indicated that the experimental group achieved higher scores than the control group in terms of professional performance, basic personal quality, and developmental quality assessment. Consequently, the teaching reform of media courses, guided by the concept of “Curriculum Ideological and Political Education”, can enhance students' understanding of professional theories and practices, and improve their overall quality.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 October 2023
ISBN
10.2991/978-2-38476-126-5_180
ISSN
2352-5398
DOI
10.2991/978-2-38476-126-5_180How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Changhua He
AU  - Mengyao Yu
AU  - Yajie Tang
AU  - Yuhan Deng
PY  - 2023
DA  - 2023/10/31
TI  - Practical research on teaching reform of media majors based on the concept of “Curriculum Ideological and Political Education”
BT  - Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
PB  - Atlantis Press
SP  - 1603
EP  - 1609
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-126-5_180
DO  - 10.2991/978-2-38476-126-5_180
ID  - He2023
ER  -