Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)

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Research on Chongqing as a ‘Historical and Cultural City’ in Short Videos: Taking TikTok Platform as an Example

Authors
Yu Yang1, *
1Southwest University, Chongqing, China
*Corresponding author. Email: 2101046088@qq.com
Corresponding Author
Yu Yang
Available Online 31 October 2023.
DOI
10.2991/978-2-38476-126-5_181How to use a DOI?
Keywords
Short video; Chongqing; Historical and Cultural City; Image construction and dissemination; TikTok
Abstract

The city image is an important symbol for a city’s external promotion. With the arrival of the short video era, Chongqing has become a popular city on the Internet, but it is also one of the second batch of national historical and cultural cities approved by the State Council. The city image of a Historical and Cultural City can help attract talents, attract investment, attract tourists, promote the development of urban tourism and economy. Therefore, how to construct and disseminate the ‘Historical and Cultural City’ image of Chongqing in short videos has become an issue. This study will conduct a sampling survey through non-random sampling, based on the current situation of constructing and disseminating the ‘Historical and Cultural City’ image of Chongqing in TikTok short videos, analyze the existing problems in this aspect, and provide optimization strategies and recommendations.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 October 2023
ISBN
10.2991/978-2-38476-126-5_181
ISSN
2352-5398
DOI
10.2991/978-2-38476-126-5_181How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yu Yang
PY  - 2023
DA  - 2023/10/31
TI  - Research on Chongqing as a ‘Historical and Cultural City’ in Short Videos: Taking TikTok Platform as an Example
BT  - Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
PB  - Atlantis Press
SP  - 1610
EP  - 1616
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-126-5_181
DO  - 10.2991/978-2-38476-126-5_181
ID  - Yang2023
ER  -