Proceedings of the 2018 International Seminar on Education Research and Social Science (ISERSS 2018)

Integration of Innovation and Entrepreneurship Education and Marketing Professional Education Implementation Path

Authors
Jingan Li, Hui Guan, Lihong Song
Corresponding Author
Jingan Li
Available Online July 2018.
DOI
https://doi.org/10.2991/iserss-18.2018.31How to use a DOI?
Keywords
Innovation and Entrepreneurship Education, Professional Education, Marketing, Fusion mode
Abstract
Against the background of "double-creation", major universities and colleges explore the deep-integration mode of innovation-entrepreneurship education and professional education(The following uses innovation-entrepreneurship education). This article starts with the concept and relationship of innovation-entrepreneurship education and professional education, analyzes the necessity of the integration of marketing specialty and innovation-entrepreneurship education, and proposes three implementation paths for the integration of innovation-entrepreneurship education and marketing professional education, with a view to innovation-entrepreneurship education. In-depth development brings theoretical basis.
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Proceedings
2018 International Seminar on Education Research and Social Science (ISERSS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2018
ISBN
978-94-6252-540-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/iserss-18.2018.31How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jingan Li
AU  - Hui Guan
AU  - Lihong Song
PY  - 2018/07
DA  - 2018/07
TI  - Integration of Innovation and Entrepreneurship Education and Marketing Professional Education Implementation Path
BT  - 2018 International Seminar on Education Research and Social Science (ISERSS 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/iserss-18.2018.31
DO  - https://doi.org/10.2991/iserss-18.2018.31
ID  - Li2018/07
ER  -