Integration of Innovation and Entrepreneurship Education and Marketing Professional Education Implementation Path
Jingan Li, Hui Guan, Lihong Song
Available Online July 2018.
- https://doi.org/10.2991/iserss-18.2018.31How to use a DOI?
- Innovation and Entrepreneurship Education, Professional Education, Marketing, Fusion mode
- Against the background of "double-creation", major universities and colleges explore the deep-integration mode of innovation-entrepreneurship education and professional education(The following uses innovation-entrepreneurship education). This article starts with the concept and relationship of innovation-entrepreneurship education and professional education, analyzes the necessity of the integration of marketing specialty and innovation-entrepreneurship education, and proposes three implementation paths for the integration of innovation-entrepreneurship education and marketing professional education, with a view to innovation-entrepreneurship education. In-depth development brings theoretical basis.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jingan Li AU - Hui Guan AU - Lihong Song PY - 2018/07 DA - 2018/07 TI - Integration of Innovation and Entrepreneurship Education and Marketing Professional Education Implementation Path BT - Proceedings of the 2018 International Seminar on Education Research and Social Science (ISERSS 2018) PB - Atlantis Press SP - 116 EP - 119 SN - 2352-5398 UR - https://doi.org/10.2991/iserss-18.2018.31 DO - https://doi.org/10.2991/iserss-18.2018.31 ID - Li2018/07 ER -