Proceedings of the 2018 International Seminar on Education Research and Social Science (ISERSS 2018)

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125 articles
Proceedings Article

Preliminary Study on Classroom Teaching Reform of Pharmaceutical Botany

Kunlai Sun, Yin Chen, Youle Qu, Yuqian Wang
This paper attempts to adopt new teaching model of Pharmaceutical Botany course to raise students’ interest and enhance their comprehensive practice, innovation and application skills. Through the change of teaching concept, the student-centered core idea is established. By combining theory and practice,...
Proceedings Article

Analysis of Virtual Enterprise-based Education Pattern for University Students' Innovative Undertaking

Ping Zhang, Yinghong Zhang
Nowadays, the market competition is increasingly fierce, employers have gradually improved assessment criteria for talents, and college students expand constantly, so it is difficult for talents who just have graduated from university to find suitable jobs. In order to alleviate employment pressure on...
Proceedings Article

Between Light and Shadow: Analysis of the Unique Charm of Hand-Shadow Style Animation

Shuzeng Li, Bing Liu, Xuefang He
Hand-shadows and animations are closely linked, from the initial “handcraft” performance. To the digital hand-shadow animation produced by using the modern technology animation has become a new manifestation of hand-shadow art. Hand-shadow animation has its own unique style in narrative literariness...
Proceedings Article

Discussion on the Teaching Mode of Applied Development Courses under Emerging Engineering Education

Yu Luo, Yanlei Luo, Chuanbao Guan
The Applied Development Courses refer to those courses that emphasize hands-on skills. In the current Emerging Engineering Education, these courses aim to develop complex engineering practical system. It is very difficult to transfer knowledge to skill in a short period by purely depending on lecture...
Proceedings Article

On the Diversified Teaching Management Pattern of the Pharmacology for Undergraduates

Yuqin Zhao, Yin Chen, Kunlai Sun, Bin Wang, Youle Qu
As the modern instructional ideas and concepts are upgrading and the teaching model of pharmacy is changing, classroom education should follow the student-centered concept that is teacher-oriented and emphasizes both knowledge and capacity, as well as the experimental and theoretical teaching. Besides,...
Proceedings Article

Research on Impact of Recommenders and Recommended Information on Consumers' Purchase Intention in Social E-commerce

Ningfei Xu, Hu Wang
Due to the large number of user recommendations on the social e-commerce platform and the uneven quality, it is important to study what factors influence the purchase intention of users. This paper constructed the model of the user’s recommendation to purchase intention from three perspectives: recommender,...
Proceedings Article

Research on the Influencing Factors of Sales in Online Accommodation Market under Sharing Economy

Dandan Cai, Bin Wang
With the continuous improvement of information technology, the sharing economy has emerged, and has achieved tremendous development results. This study took as an example and studied from the following three perspectives: host attributes, customer attributes, and interaction attributes between...
Proceedings Article

A Cross-Sectional Evaluation of EFL Students' Critical Thinking Dispositions in Digital Learning

Yueer Wei, Jie Hu
EFL college students acquire knowledge in the digital learning environment. Fostering critical thinking dispositions in digital learning is of great importance. This cross-sectional study aims to explore the impact of digital learning on EFL college students’ critical thinking dispositions. This study...
Proceedings Article

Exploration of the Teaching Reform of Pharmacological Experiment Class Based on the "Open Teaching" Mode

Yuqin Zhao, Kunlai Sun, Yin Chen, Bin Wang, Youle Qu
Pharmacological experiment teaching plays a significant role in the cultivation of students. It can not only verify theoretical knowledge and achieve specific research goals, but also develop students' scientific research ideas and improve their innovative ability and comprehensive quality. Open-ended...
Proceedings Article

Research on MOOC Learning Effectiveness

Yong Luo, Jianping Li, Zheng Xie, Guochang Zhou, Xiao Xiao
The rapid development of MOOC, and more and more people learn online by it. However, MOOC faces the problem of very high dropout rates, and lack of curriculum evaluation system. The traditional pass rate assessment model is clearly unreasonable. This article researched the effectiveness of learning behaviors....
Proceedings Article

Artificial Intelligence’s Digestion and Reconstruction for Humanistic Feelings

Dandan Zhang, Mei Xie
Artificial intelligence has been developed rapidly in recent years with the support and promotion of big-data technology, and we've entered a new era -- the era of AI. In the context of more extensive application, the development of AI has brought new challenges to society and caused ethical concerns....
Proceedings Article

A Study of Current Situation of Negotiated Teaching in Chinese Foreign Language Classroom

Li-hua Tang
Negotiated teaching is the adjustment between teachers and students in foreign language learning, so as to ensure the progress of classroom interaction, and ultimately achieve the purpose of promoting the development of students' language ability. In this study, the literature research method was used...
Proceedings Article

Dissemination Skills of Relics and Museology TV Programs -"Taking National Treasure" as an example

Tianyao Wei, Mei Xie
National Treasure this program has been widely praised as soon as it was launched with its exquisite costumes, props, stunt of star-keeper for national treasure, 27 top national treasures, a history-based rational and fictitious narration mode. The vogue of this kind of Relics and Museology TV program,...
Proceedings Article

Big Data Analysis in General Education: Opportunities and Concerns

Wenjun Lyu, Zhaoqing Feng
General education, as important part of higher education, is putting increasing attention on big data courses in universities. This paper discusses the opportunities and concerns about big data analysis in general education by stating predictive analytics, personalized learning planning and introducing...
Proceedings Article

The Allocation Research about the Policy Functions and Economic Functions of China’s Electricity Regulation

Qiong Wei
Macropolicy regulation and microeconomic regulation of electricity regulatory power are disparate types of powers in legal principles. The former has the property of quasi-legislative power but the latter has the property of both executive power and quasi-judicial power, which determine that it is supposed...
Proceedings Article

Research on the Innovative Strategy of Experiential Marketing in Community Banks against the Background of Internet Finance

Xuehong Zhao, Zhaoqi Liu
The raise of the internet finance has a huge impact on the banking sector. Banks must change the management pattern and operation pattern; fully take the advantages of the internet to attract more customers. The customers experience is the most important factor that the bank should consider. Based on...
Proceedings Article

Public Policy for Private Higher Education in China

Huijuan Lin
The paper aims to analyze the underlying public policies under the circumstances and this analysis is a prerequisite to the further development of private education in China. This paper first set out to analysis characteristics of private higher education in China. And then, by reviewing the relevant...
Proceedings Article

Reconstruction of the Educational Model for Improving the Practical Teaching Ability of Graduate Students Majoring in Physical Education

Lizhong Wen, Yufeng Chen
In China, the training mode of master of physical education is gradually enriched. However, most colleges pay attention to cultivating academic masters for training masters. There are much more in theoretical research and relatively less in the practical teaching model. This can’t meet the needs of society...
Proceedings Article

The Research of Cultural and Creative Product Design Based on the Zen Buddhism Culture

Lan Ming, Chung Gun Jang
Facing the creative and connotative value of cultural product market, the Zen culture is undoubtedly the inspiration for the research and development of cultural and creative products. This paper attempts to dig deep value from the perspective of Zen Buddhism culture, analyzes its cultural connotation,...
Proceedings Article

Exploration on High-quality Course Construction of Traditional Rock Mechanics Experimental Teaching

Zhengjun Huang, Lei Zhang, Yu Liu, Dong Zhang, Changhong Li
Relying on national program of excellent couses of "rock mechanics and engineering", the experimental course of traditional rock mechanics will be gradually built into web-delivery for elaborate course with engineering experimental teaching characteristics by classfiying and integrating experimental...
Proceedings Article

Research on Training Mode of Innovative Talents for Professional Degree Graduates

Yingxin Liu
To construct innovative talents training models for professional degree graduates, the paper analyzes the problems existing in professional degree education at present, combining experience and investigating, and puts forward the countermeasures from the aspects of curriculum system, practice base, tutor...
Proceedings Article

Educational Path Analysis of College Students’ Socialist Core Values under the New Media Environment

Liang Hao, Jun Shang
The new media has a comprehensive and multi-level influence on the formation and development of College Students' values. On the basis of analyzing the present situation of contemporary college students' values, the positive and negative effects of the new media environment on College Students' education...
Proceedings Article

A Study on the Management of the New Generation of Migrant Workers' Leaving in China

Deqiang Dou, Lei Xue
The purpose of this study is to provide countermeasures for the new generation of migrant workers' leaving in the small and medium-sized enterprises. This study discusses the characteristics of the new generation of migrant workers in China, investigates and analyzes the reasons for the migrant workers...
Proceedings Article

Color Emotional Expression in Cultural and Creative Product Design

Fa Wang, Joung Hyung Cho
This paper studies how people-oriented color design concepts express emotion in design, analyzes the influence of color in visual language on the consumer behavior in the emotional expression of cultural and creative products starting from the humanistic concern and emotional expression, assists designers...
Proceedings Article

Research on the Influence of VR Technology on Product Design

Chen Chen, Joung Hyung Cho
As virtual reality (VR) technology progresses, the application of it is constantly expanding and it has been penetrating in many fields. The research object of this article is to explore the development trend of future product design and the feasibility of integrating VR technology according to the movements...
Proceedings Article

Exploration of Petroleum and Gas Production Engineering Teaching to International students in China

Wen-bin Cai, De-sheng Zhou, Xian-lin Ma, Yuan-gang Xu
The petroleum and gas production engineering course system is the one of most important course for petroleum engineering college. Petroleum production teaching is becoming ever more and more challenging because of increased enrollments and students’ different levels of preparation. Some useful explorations...
Proceedings Article

A Review of the Controversy between Virtue Ethics and Normative Ethics

Xi Fang, Juanjuan Wang
The purpose of this study is to make a comprehensive and systematic review of the related literature of the debate between western contemporary ethics and normative ethics, and to show its development in a clearer way so that everyone can benefit from it. Although great progress has been made in the...
Proceedings Article

The Teaching Effect Investigation and Improvement Suggestion of SCM Sand Table Training Course

Bo Wang
In order to improve teaching effect of supply chain management (SCM) sand table training course, and make sand table courses can play a better role in improving students' comprehensive practical ability, this article mainly put forward some teaching reform ideas. It is based on the teaching practice...
Proceedings Article

A Study on the Student Drain of the Major of Automobile Service Engineering

Zhuo Yang, Yanbo Deng, Shaojia Huang, Xiqing Wang, Mingchen Shi
With the growing of the sale and the car ownership in China, the automotive after-market is full of business opportunities which induce the short supply of talent for the automobile service engineering. Therefore, since the automobile service engineering was approved as a specialty for higher education...
Proceedings Article

Research on the Grid Management Mode of Advanced Domestic Communities under the New Media Era

Guihua Liu, Yifan Yang
Grid management is the biggest measure of social management in the grassroots self-government process. I read a lot of journals about grid management. I mainly utilized of the literature analytic method and charting. This article will make an in-depth analysis of the grid management mode of advanced...
Proceedings Article

Integration of Innovation and Entrepreneurship Education and Marketing Professional Education Implementation Path

Jingan Li, Hui Guan, Lihong Song
Against the background of "double-creation", major universities and colleges explore the deep-integration mode of innovation-entrepreneurship education and professional education(The following uses innovation-entrepreneurship education). This article starts with the concept and relationship of innovation-entrepreneurship...
Proceedings Article

Progress and Enlightenment of America's Electricity Regulatory System Reform

Wei Wang, Xuan Liu
In 2015, the "Document No. 9" opened the prelude of new round electric reform. The new round electric power reform has made a lot of achievements, but also some deep problems. The progress of American electric power supervision reform is worth studying and summarizing. By using literature research, case...
Proceedings Article

Research on the Information Management Major Construction under the New Engineering Background of China

Xufang Li, Chang Lu
With the development of economy in China, the society has put forward new capacity requirements for engineering education. In this environment, the New Engineering has distinct epochal significance. Based on the basic idea of New Engineering construction, respectively from the three aspects of promoting...
Proceedings Article

Design and Research on the Teaching Method of C Language Course Retaking in College

Kene Li, Jin Yang, Jianqin Xu
This research aims to present a way for teachers to teach course-retaking classes of “C Language Programming” effectively. For study purpose, this research investigated the course-retaking students by applying a pre-course questionnaire, and then discussed and analyzed the students’ study problems which...
Proceedings Article

Reform of Embedded System Course Based on CDIO Education Mode

Chengbing Wei, Bin Xu, Jiechun Dong, Yingchao Zhou
The specific goal of the CDIO teaching model is to combine personal, social, and systemic manufacturing techniques to fit all areas of engineering. In order to improve students' ability to use embedded system technology in a comprehensive manner, a teaching scheme that integrates the theory of embedded...
Proceedings Article

Study on Teacher-Student Relationship in Postgraduate Education

Qing-hua Du
Against the background of graduate enrollment expansion in China’s universities, what kind of relationship graduate students and tutors keep is a topic of concern. With the help of literature and logical analysis method, the author proposes that the tutor is in an absolute position of authority in the...
Proceedings Article

What is missed out in EFL Assessing at Tertiary Level in China?

Huijie Li
This paper aims to make an analysis on EFL assessing at tertiary level in China by putting it in a global assessment environment. The paper firstly introduces the root of assessment in education, i.e. three paradigms: positivist, interpretative and critical, and its philosophical underpinnings: ontology,...
Proceedings Article

Practice and Research on the Reform of Teaching Methods in Circuit Course

Jianqin Xu, Kene Li, Qifeng Liang
The purpose of this article is to evaluate the effectiveness of the teaching methods reform for course “Circuit”, which is a basic course for electronic and electrical majors in ordinary colleges and universities. In this article, we analyze the characteristics of the “Circuit” course and the learning...
Proceedings Article

The Significance of “Shared Network” to Ideological and Political Education

Song-ping Zhao
The idea of sharing is the basic Internet thinking, and it is also an important theoretical support for the ideological and political education of the Internet. The Network activity is a special kind of interaction, which realizes the subjectivity construction in the sharing. When the Internet has become...
Proceedings Article

Research on Campus New Facilities Arrangement Based on SLP Method

Yingyi Huang, Jianhong Guo
The facility layout has a great influence on teaching activities and entertainment for teachers and students. The appropriate and reasonable campus facility layout is beneficial for the development of school. The paper takes a certain university as a research object and uses SLP from to chart, job related...
Proceedings Article

A Study on Teaching Mode of freshmen’s Seminars: Taking the Public Affairs Administration as an Example

Guihua Liu, Yuanting Wei
Seminars are the main channels for freshman to solve the problem of adapting to college life. In order to help freshman change their roles from middle-school students to college students as soon as possible, Southwest Jiaotong University set up seminars for all freshmen in 2015, and gained preliminary...
Proceedings Article

Research on File Management Mode under the Background of Digital Campus

Hongwei Lu
This article is based on a detailed understanding of theoretical research on the archives management models of universities both at home and abroad. With the definition of archives management model as the starting point, it outlines related concepts of the archives management model in universities and...
Proceedings Article

Analysis of Factors Affecting the Housing Price in Different Cities of China and Macro Control Measures

Xue Ding, Ran Huang, Xue Wang
In response to the rapidly rising of house prices in major cities across the country, the central and local governments at all levels have implemented multi-round home buying restriction policies since the end of 2016. Although the effectiveness of these policies is obvious at present, their impacts...
Proceedings Article

Exploration of Language Ecological Niche

Xiaoyan Zeng, Tongtao Zheng
Traditionally, the research of teaching Chinese as a foreign language emphasizes classroom teaching more and less emphasizes the learning of outside classroom. In addition to that, second language acquisition theory can’t completely explain the effective acquisition of learners under the target language...
Proceedings Article

Building of Green Tourism Supply Chain and Study on Collaborative Optimization from the Perspective of Industrial Convergence

Rong Pu
the paper analyses the realistic problems of traditional Chinese tourism supply chain from the perspective of industrial convergence. It concludes in general that our supply chain does exist several dramatic problems-loose organizational structures, lacking of flexibility in management, high operation...
Proceedings Article

The Effect of Information Frame and Motivation Attribution on the Green Consumption Behavior of Hotel Consumers

Jiajing Hu, Lin Xiong, Qiu Wan
Taking college students as experimental objects and selecting the green consumption of “quilt cover laundering” in the hotel as the research scenario, this study discusses the effect of information frame and motivation attribution on the green consumption behavior of hotel consumers by the scenario experiment...
Proceedings Article

On the Role of Business Administration in Promoting Economic Development

Chuan-Zhi Qin
This paper systematically studies the role of business administration in the adjustment of financial system in China. It focuses on the guiding role of Business administration in economic development. According to the function of business administration, this paper deeply analyzed the important role...
Proceedings Article

On the Teaching Reform of Fieldwork in Human Geography

Wenshi Li, Zirong Li
At present, there are some problems in the human geography fieldwork in normal universities, such as insufficient awareness of fieldwork, poor selection of location and contents, inadequate application of methodology, and few teaching practice-related contents in the theoretical courses. In light of...
Proceedings Article

Interactive English Teaching Model and the Cultivation of Higher Vocational Students’ Communicative Language Abilities

Li Yang
English is a language, which is not only to make students recognize and write them, but also to help them learn to speak and use them. It is obvious that traditional English teaching model neglects the cultivation of students’ communicative language abilities, so this paper mainly analyzes how to apply...
Proceedings Article

Featured Practical Teaching Exploration of Communication Engineering Profession - Taking Liaoning Institute of Science and Technology as an example

Yinghua Jin
The practical teaching of colleges and universities is the combination of theory and practice, and is the important safeguards for training college students’ practical abilities and creative abilities. For integrating the exploration road to featured practical teaching of communication engineering profession,...