Proceedings of the 2018 International Seminar on Education Research and Social Science (ISERSS 2018)

Research on Influencing Factors of Consumers' Willingness to Use Cross-border E-commerce Websites Continuously

Authors
Xvming Lou, Dan Bai, Bao Meng, Yanan Zhao
Corresponding Author
Xvming Lou
Available Online July 2018.
DOI
https://doi.org/10.2991/iserss-18.2018.84How to use a DOI?
Keywords
Cross-border E-commerce, consumers' continuance intention, structural equation model
Abstract
Based on the technical acceptance model and the expectation confirmation model, this paper analyzes the factors affecting the willingness of consumers to use cross-border e-commerce websites, from the aspects of perceived ease of use, perceived usefulness, perceived quality (product quality, service quality, and delivery quality), perceived risk, perceived cost, and satisfaction. Then the hypothesis is verified by the structural equation model, and it is concluded that consumer perceived ease of use, perceived usefulness, perceived quality and perceived cost have a positive impact on consumer satisfaction; perceived risk has no significant impact on consumer satisfaction; consumers satisfaction has a significant positive impact on its willingness to continue using cross-border e-commerce sites.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2018 International Seminar on Education Research and Social Science (ISERSS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2018
ISBN
978-94-6252-540-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/iserss-18.2018.84How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xvming Lou
AU  - Dan Bai
AU  - Bao Meng
AU  - Yanan Zhao
PY  - 2018/07
DA  - 2018/07
TI  - Research on Influencing Factors of Consumers' Willingness to Use Cross-border E-commerce Websites Continuously
BT  - 2018 International Seminar on Education Research and Social Science (ISERSS 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/iserss-18.2018.84
DO  - https://doi.org/10.2991/iserss-18.2018.84
ID  - Lou2018/07
ER  -