Proceedings of the 2018 International Seminar on Education Research and Social Science (ISERSS 2018)

The Effect of Information Frame and Motivation Attribution on the Green Consumption Behavior of Hotel Consumers

Authors
Jiajing Hu, Lin Xiong, Qiu Wan
Corresponding Author
Jiajing Hu
Available Online July 2018.
DOI
https://doi.org/10.2991/iserss-18.2018.46How to use a DOI?
Keywords
gain frame, loss frame, motivation attribution, hotel green consumption behavior
Abstract
Taking college students as experimental objects and selecting the green consumption of “quilt cover laundering” in the hotel as the research scenario, this study discusses the effect of information frame and motivation attribution on the green consumption behavior of hotel consumers by the scenario experiment of 3 (Gain frame / loss frame / nonframe) × 2 (self-interest attribution / altruism attribution). The results show that the framing effect exists extensively in the hotel green consumption scenario, and the loss frame can promote the green consumption behaviors of the hotel consumers better than the gain frame. Moreover, the loss frame can promote the green consumption behaviors of the hotel consumers better than gain frame when the hotel consumers make the altruistic attribution to the corporate motives. However, when hotel consumers make the self-interest attribution to corporate motives, there is no significant difference between the loss framing effect and gain framing effect, and it is hard for them to promote consumers’ green consumption behavior intentions. This study will help hotels guide consumers to implement green consumption
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Proceedings
2018 International Seminar on Education Research and Social Science (ISERSS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2018
ISBN
978-94-6252-540-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/iserss-18.2018.46How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jiajing Hu
AU  - Lin Xiong
AU  - Qiu Wan
PY  - 2018/07
DA  - 2018/07
TI  - The Effect of Information Frame and Motivation Attribution on the Green Consumption Behavior of Hotel Consumers
BT  - 2018 International Seminar on Education Research and Social Science (ISERSS 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/iserss-18.2018.46
DO  - https://doi.org/10.2991/iserss-18.2018.46
ID  - Hu2018/07
ER  -