Color Emotional Expression in Cultural and Creative Product Design
- Fa Wang, Joung Hyung Cho
- Corresponding Author
- Fa Wang
Available Online July 2018.
- https://doi.org/10.2991/iserss-18.2018.24How to use a DOI?
- cultural and creative products, color performance, emotional design, visual symbols
- This paper studies how people-oriented color design concepts express emotion in design, analyzes the influence of color in visual language on the consumer behavior in the emotional expression of cultural and creative products starting from the humanistic concern and emotional expression, assists designers to more accurately give expression to products, evokes consumer emotions, captures the target market and satisfies the consumer's aesthetic and spiritual life needs to design a product that has cultural connotation, appeal, and can satisfy people's emotional experience needs.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Fa Wang AU - Joung Hyung Cho PY - 2018/07 DA - 2018/07 TI - Color Emotional Expression in Cultural and Creative Product Design BT - 2018 International Seminar on Education Research and Social Science (ISERSS 2018) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/iserss-18.2018.24 DO - https://doi.org/10.2991/iserss-18.2018.24 ID - Wang2018/07 ER -