Proceedings of the 2018 International Seminar on Education Research and Social Science (ISERSS 2018)

Research on the Innovative Strategy of Experiential Marketing in Community Banks against the Background of Internet Finance

Authors
Xuehong Zhao, Zhaoqi Liu
Corresponding Author
Xuehong Zhao
Available Online July 2018.
DOI
https://doi.org/10.2991/iserss-18.2018.16How to use a DOI?
Keywords
Internet finance, Community banks, Experiential marketing, Innovative strategy
Abstract
The raise of the internet finance has a huge impact on the banking sector. Banks must change the management pattern and operation pattern; fully take the advantages of the internet to attract more customers. The customers experience is the most important factor that the bank should consider. Based on community banks as the research object, this paper discusses how to conduct experiential marketing against the background of the internet finance. Through the analysis of the current situation of the development of community banks and the characteristics of the experiential marketing, this paper puts forward the innovative strategy of experiential marketing in community banks in order to raise the overall service level.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Xuehong Zhao
AU  - Zhaoqi Liu
PY  - 2018/07
DA  - 2018/07
TI  - Research on the Innovative Strategy of Experiential Marketing in Community Banks against the Background of Internet Finance
BT  - 2018 International Seminar on Education Research and Social Science (ISERSS 2018)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/iserss-18.2018.16
DO  - https://doi.org/10.2991/iserss-18.2018.16
ID  - Zhao2018/07
ER  -