Research on the Innovative Strategy of Experiential Marketing in Community Banks against the Background of Internet Finance
- Xuehong Zhao, Zhaoqi Liu
- Corresponding Author
- Xuehong Zhao
Available Online July 2018.
- https://doi.org/10.2991/iserss-18.2018.16How to use a DOI?
- Internet finance, Community banks, Experiential marketing, Innovative strategy
- The raise of the internet finance has a huge impact on the banking sector. Banks must change the management pattern and operation pattern; fully take the advantages of the internet to attract more customers. The customers experience is the most important factor that the bank should consider. Based on community banks as the research object, this paper discusses how to conduct experiential marketing against the background of the internet finance. Through the analysis of the current situation of the development of community banks and the characteristics of the experiential marketing, this paper puts forward the innovative strategy of experiential marketing in community banks in order to raise the overall service level.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xuehong Zhao AU - Zhaoqi Liu PY - 2018/07 DA - 2018/07 TI - Research on the Innovative Strategy of Experiential Marketing in Community Banks against the Background of Internet Finance BT - 2018 International Seminar on Education Research and Social Science (ISERSS 2018) PB - Atlantis Press UR - https://doi.org/10.2991/iserss-18.2018.16 DO - https://doi.org/10.2991/iserss-18.2018.16 ID - Zhao2018/07 ER -