Proceedings of the 2nd International Seminar on Education Research and Social Science (ISERSS 2019)

On The Application and Improvement of the Cooling-off Period Clause in the Health Products Direct Selling Mode in China

Authors
Tianying Yan, Yue Pan, Yanglin Zhou
Corresponding Author
Tianying Yan
Available Online June 2019.
DOI
https://doi.org/10.2991/iserss-19.2019.156How to use a DOI?
Keywords
direct selling, health products, cooling-off period system, direct distributors, consumers
Abstract

The direct selling model, after entering Chinese market, has gradually combined with health products industry and become its main choice. Despite the emergence of a series of problems, such as false advertising and pyramid schemes, the existence of the cooling-off period system has become a reasonable compensate for consumers’ information disadvantage in the market and an important legal way to clarify between direct and pyramid selling. As the direct selling market of health products continuously develops, it is hard for the relatively obsolete cooling-off period system to adapt to the current demand for direct selling transactions. According to the actual conditions in China, the paper borrows some legislation experience from other countries, studies the cooling-off period system as well as its application in our country and puts forward improving suggestions in terms of timeliness restrictions, transaction value and meaning expression limits and unified supervision of returns, classification of application and so on.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Seminar on Education Research and Social Science (ISERSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2019
ISBN
978-94-6252-736-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/iserss-19.2019.156How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Tianying Yan
AU  - Yue Pan
AU  - Yanglin Zhou
PY  - 2019/06
DA  - 2019/06
TI  - On The Application and Improvement of the Cooling-off Period Clause in the Health Products Direct Selling Mode in China
BT  - Proceedings of the 2nd International Seminar on Education Research and Social Science (ISERSS 2019)
PB  - Atlantis Press
SP  - 414
EP  - 418
SN  - 2352-5398
UR  - https://doi.org/10.2991/iserss-19.2019.156
DO  - https://doi.org/10.2991/iserss-19.2019.156
ID  - Yan2019/06
ER  -