On The Application and Improvement of the Cooling-off Period Clause in the Health Products Direct Selling Mode in China

DOI

10.2991/iserss-19.2019.156How to use a DOI?

Keywords

direct selling, health products, cooling-off period system, direct distributors, consumers

Abstract

The direct selling model, after entering Chinese market, has gradually combined with health products industry and become its main choice. Despite the emergence of a series of problems, such as false advertising and pyramid schemes, the existence of the cooling-off period system has become a reasonable compensate for consumers’ information disadvantage in the market and an important legal way to clarify between direct and pyramid selling. As the direct selling market of health products continuously develops, it is hard for the relatively obsolete cooling-off period system to adapt to the current demand for direct selling transactions. According to the actual conditions in China, the paper borrows some legislation experience from other countries, studies the cooling-off period system as well as its application in our country and puts forward improving suggestions in terms of timeliness restrictions, transaction value and meaning expression limits and unified supervision of returns, classification of application and so on.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tianying Yan
AU  - Yue Pan
AU  - Yanglin Zhou
PY  - 2019/06
DA  - 2019/06
TI  - On The Application and Improvement of the Cooling-off Period Clause in the Health Products Direct Selling Mode in China
BT  - Proceedings of the 2nd International Seminar on Education Research and Social Science (ISERSS 2019)
PB  - Atlantis Press
SP  - 414
EP  - 418
SN  - 2352-5398
UR  - https://doi.org/10.2991/iserss-19.2019.156
DO  - 10.2991/iserss-19.2019.156
ID  - Yan2019/06
ER  -