Transformation and Development of Taobao Village in China Based on “Zhijiang Mode”

DOI

10.2991/assehr.k.210120.053How to use a DOI?

Keywords

rural e-commerce, Taobao Villages, digital village, Zhijiang Mode

Abstract

This paper focused on the “Zhijiang mode”, analyzed its development advantages and difficulties, and put forward corresponding suggestions for the transformation and development of China’s Taobao village, as well as provided new ideas for the areas in the central and western regions that are building or want to build Taobao village. This paper adopted a case study method to qualitatively analyze the formation and operation mechanism of the “Zhijiang mode”, and followed a “practice-theoretical” path study. It is found that the “leading e-commerce enterprise + cooperative + farmers + base” mode in Zhijiang City is replicable, and can become a model for the development of the central and western regions. The transformation of China’s Taobao villages needs to gradually replace government-led development with service provider-led development, focus on balancing, improve the competitiveness of e-commerce, and learn to use data to serve the industry.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Saidi Yang
AU  - Puqing Wang
AU  - Deyi Zhou
PY  - 2021
DA  - 2021/01/20
TI  - Transformation and Development of Taobao Village in China Based on “Zhijiang Mode”
BT  - Proceedings of the 2020 3rd International Seminar on Education Research and Social Science (ISERSS 2020)
PB  - Atlantis Press
SP  - 278
EP  - 282
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210120.053
DO  - 10.2991/assehr.k.210120.053
ID  - Yang2021
ER  -