The Effect of Self-Identity on Online-Shopping Addiction in Undergraduates: Taking Guangdong Province as an Example
- DOI
- 10.2991/assehr.k.210120.034How to use a DOI?
- Keywords
- Undergraduates, Online Shopping Addiction, Self-Identity
- Abstract
With the rapid development of e-commerce and smart phones, online shopping is becoming an increasingly important pattern of consumption and plays a profound role in influencing individual’s behaviors, thinking and personality development. The aim of this study is to explore the status of undergraduates’ self-identity and online-shopping addiction, and analyze the relationship between the above two variables. Totally 1183 undergraduates were selected by random sampling from 3 colleges in Guangdong Province. They were investigated with Self-Identity Scale (SIS), Online-Shopping Addiction Questionnaire for College Students (OSAQ) and Adolescents Pathological Internet Use Scale (APIUS). The survey results indicate the following two points. First, the incidence of online shopping addiction was 16.7%; the self-identity of 12.8% college students was in a state of positive delaying, while that of 0.5% was in a state of identity completion. Second, multiple linear regression analysis showed that the scores of each dimension of SIS were negatively correlated with the total score of OSAQ (β=-.101~-.229, P <.05). It is therefore suggested that online shopping addiction is a common Internet behavioral problem in college students and the improvement of self-identity may be a protective factor of college students’ online shopping addiction.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yongmei Hou AU - Xiaoyu Yang PY - 2021 DA - 2021/01/20 TI - The Effect of Self-Identity on Online-Shopping Addiction in Undergraduates: Taking Guangdong Province as an Example BT - Proceedings of the 2020 3rd International Seminar on Education Research and Social Science (ISERSS 2020) PB - Atlantis Press SP - 175 EP - 180 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210120.034 DO - 10.2991/assehr.k.210120.034 ID - Hou2021 ER -