An Empirical Study on Influence Mechanism of Consumer Trust on Low-Carbon Purchasing Behavior
Pei Zheng, Zhiqi Liu
Available Online December 2015.
- https://doi.org/10.2991/isesce-15.2015.64How to use a DOI?
- Consumer trust, Low-carbon purchasing attitude, Low-carbon purchasing behavior
- This paper examines the influence mechanism of consumer trust on consumers’ low-carbon purchasing behavior based on the theory of planned behavior. Results show that consumer trust exerts positive impacts on consumers’ low-carbon purchasing attitude, subjective norm and perceived behavioral control, which in turn directly influence consumers’ low-carbon purchasing intention and indirectly influence consumers’ low-carbon purchasing behavior.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Pei Zheng AU - Zhiqi Liu PY - 2015/12 DA - 2015/12 TI - An Empirical Study on Influence Mechanism of Consumer Trust on Low-Carbon Purchasing Behavior PB - Atlantis Press SP - 313 EP - 316 SN - 2352-5401 UR - https://doi.org/10.2991/isesce-15.2015.64 DO - https://doi.org/10.2991/isesce-15.2015.64 ID - Zheng2015/12 ER -