Proceedings of the 2015 International Symposium on Energy Science and Chemical Engineering

An Empirical Study on Influence Mechanism of Consumer Trust on Low-Carbon Purchasing Behavior

Authors
Pei Zheng, Zhiqi Liu
Corresponding Author
Pei Zheng
Available Online December 2015.
DOI
https://doi.org/10.2991/isesce-15.2015.64How to use a DOI?
Keywords
Consumer trust, Low-carbon purchasing attitude, Low-carbon purchasing behavior
Abstract
This paper examines the influence mechanism of consumer trust on consumers’ low-carbon purchasing behavior based on the theory of planned behavior. Results show that consumer trust exerts positive impacts on consumers’ low-carbon purchasing attitude, subjective norm and perceived behavioral control, which in turn directly influence consumers’ low-carbon purchasing intention and indirectly influence consumers’ low-carbon purchasing behavior.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Symposium on Energy Science and Chemical Engineering
Part of series
Advances in Engineering Research
Publication Date
December 2015
ISBN
978-94-6252-140-7
ISSN
2352-5401
DOI
https://doi.org/10.2991/isesce-15.2015.64How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Pei Zheng
AU  - Zhiqi Liu
PY  - 2015/12
DA  - 2015/12
TI  - An Empirical Study on Influence Mechanism of Consumer Trust on Low-Carbon Purchasing Behavior
BT  - 2015 International Symposium on Energy Science and Chemical Engineering
PB  - Atlantis Press
SN  - 2352-5401
UR  - https://doi.org/10.2991/isesce-15.2015.64
DO  - https://doi.org/10.2991/isesce-15.2015.64
ID  - Zheng2015/12
ER  -