Motivations and Paths of Sustainability Business Model Innovation for MCN Organizations

DOI

10.2991/aebmr.k.210803.019How to use a DOI?

Keywords

MCN agency, Business model innovation, Sustainability

Abstract

After an explosive growth phase, MCNs (MCN means Multi-Channel Network) are in urgent need of sustainable business model innovation. The motivation can be divided into two parts: endogenous factors are the agencies’ initiatives for business model innovation due to their own technology and capital accumulation, while exogenous factors refer to the external conditions forcing MCNs to carry out sustainable business model innovation. The path to sustainable business model innovation for MCNs can be achieved by embedding corporate social responsibility in the business model of MCNs, focusing on users to achieve value co-creation, and empowerment through technology.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Wang
AU  - Shi-yi Wang
PY  - 2021
DA  - 2021/08/04
TI  - Motivations and Paths of Sustainability Business Model Innovation for MCN Organizations
BT  - Proceedings of the  1st International Symposium on Innovative Management and Economics (ISIME 2021)
PB  - Atlantis Press
SP  - 136
EP  - 139
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210803.019
DO  - 10.2991/aebmr.k.210803.019
ID  - Wang2021
ER  -