A Case Study of Pinduoduo Strategy Based on SWOT Analysis

DOI

10.2991/aebmr.k.210803.046How to use a DOI?

Keywords

Pinduoduo, Social e-commerce, Strategy, SWOT

Abstract

In less than five years, Pinduoduo, listed on National Association of Securities Dealers Automated Quotations (NASDAQ) in the United States, created a remarkable business legend. Within just two years, corporate Gross Merchandise Volume (GMV) broke through RMB 100 billion and Pinduoduo announced its profit for the first time in the financial report of the third quarter of 2020, and these dazzling performance have to make people go deep into its governance strategy to deal with market changes and the marketing strategy behind Pinduoduo. With that in mind, this paper mainly focuses on Pinduoduo’s actions, organizational structure, succession plan, and implemented strategies, analyzes its external market and macro-environment and reviews its performance, and finally summarizes Pinduoduo’s external and internal advantages and disadvantages by SWOT analysis, so as to put forward the corresponding strategy choice.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Minyi Li
AU  - Chengchung Tsai
AU  - Lobel Trong Thuy Tran
PY  - 2021
DA  - 2021/08/04
TI  - A Case Study of Pinduoduo Strategy Based on SWOT Analysis
BT  - Proceedings of the  1st International Symposium on Innovative Management and Economics (ISIME 2021)
PB  - Atlantis Press
SP  - 337
EP  - 346
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210803.046
DO  - 10.2991/aebmr.k.210803.046
ID  - Li2021
ER  -