Analysis on the Recovery of MNEs from the Financial Crisis: A Case Study of Unilever

DOI

10.2991/aebmr.k.210803.017How to use a DOI?

Keywords

Corporate governance, Strategic Management, Corporate social responsibility, Corporate structure, Agency costs

Abstract

This paper mainly aims to explore the potential methods for recovering from the financial crisis, and the potential strategic actions to enhance a firm’s financial performance based on perspectives of corporate governance and strategic management. This paper takes Unilever as a case study analysis to identify how Unilever dealt with the 2008 financial crisis. The data for analysing the performance of Unilever is all secondary data from the annual reports. The findings of this case study show that a firm could improve the financial performance after the financial crisis through implementing corporate social responsibility, modifying the corporate structure and changing the current business strategy. For recovering from the negative influence of financial crisis, it is also important for firms to reduce agency problems by increasing the independence of boards and using stock options.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sai Zou
PY  - 2021
DA  - 2021/08/04
TI  - Analysis on the Recovery of MNEs from the Financial Crisis: A Case Study of Unilever
BT  - Proceedings of the  1st International Symposium on Innovative Management and Economics (ISIME 2021)
PB  - Atlantis Press
SP  - 121
EP  - 128
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210803.017
DO  - 10.2991/aebmr.k.210803.017
ID  - Zou2021
ER  -