Proceedings of The First International Symposium on Management and Social Sciences (ISMSS 2019)

Analysis of Factors Influencing Consumer Behavior of Mobile Commerce based on Factor Analysis

Authors
Xiaofen Zhou, Rongyan Zhu, Yong Wang, Gongzhuo Xu
Corresponding Author
Xiaofen Zhou
Available Online April 2019.
DOI
https://doi.org/10.2991/ismss-19.2019.13How to use a DOI?
Keywords
Mobile Commerce; Consumer Behavior; Factor Analysis; Influence Factors
Abstract
The research on the influencing factors of mobile commerce consumer behavior is beneficial for the mobile commerce platform to provide better services for consumers. This paper uses factor Analysis to analyze and correct the influencing factors of mobile commerce consumer behavior, and obtain the index system of influencing factors with weight. According to the analysis results, it concludes the high efficiency, risk and commodity characteristics of mobile commerce, which has important influences on the consumption behavior of mobile commerce. Based on the contribution of secondary indicators, the paper puts forward suggestions for the improvement and perfection of mobile commerce platform.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
The First International Symposium on Management and Social Sciences (ISMSS 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2019
ISBN
978-94-6252-697-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/ismss-19.2019.13How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xiaofen Zhou
AU  - Rongyan Zhu
AU  - Yong Wang
AU  - Gongzhuo Xu
PY  - 2019/04
DA  - 2019/04
TI  - Analysis of Factors Influencing Consumer Behavior of Mobile Commerce based on Factor Analysis
BT  - The First International Symposium on Management and Social Sciences (ISMSS 2019)
PB  - Atlantis Press
SP  - 63
EP  - 68
SN  - 2352-5398
UR  - https://doi.org/10.2991/ismss-19.2019.13
DO  - https://doi.org/10.2991/ismss-19.2019.13
ID  - Zhou2019/04
ER  -