Proceedings of The First International Symposium on Management and Social Sciences (ISMSS 2019)

Analysis of Earning Modes of Sharing Economy Enterprises

Authors
Fenfang Liu, Han Wang
Corresponding Author
Fenfang Liu
Available Online April 2019.
DOI
https://doi.org/10.2991/ismss-19.2019.29How to use a DOI?
Keywords
Sharing economy; Shared bike; Earning mode
Abstract
With the popularization and application of new generation information and communication technologies, the sharing economy has become an important form of economic and social development. The fundamental reason why the sharing economy can grow so rapidly in a short period of time lies in its unique earning mode. This article, taking Mobike as an example while coupling with the profit-making experience of the sharing economy industry, deeply analyzes its earning mode, unearths multiple driving factors of corporate earnings, and summarizes many earning modes including "periodic lease + deposit" earning, advertising earning, financing expansion earning, listing value-added earning and etc. However, at present, the earning mode of the sharing economy is not yet mature, and there are problems such as weak profitability and lack of long-term profitability. This requires bike-sharing companies developing the concept of “user first” and form a comprehensive earning mode through a multi-channel operation and development approach. At the end, this paper provides reasonable and feasible suggestions for the sustainable profitability of Mobike.
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Proceedings
The First International Symposium on Management and Social Sciences (ISMSS 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2019
ISBN
978-94-6252-697-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/ismss-19.2019.29How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Fenfang Liu
AU  - Han Wang
PY  - 2019/04
DA  - 2019/04
TI  - Analysis of Earning Modes of Sharing Economy Enterprises
BT  - The First International Symposium on Management and Social Sciences (ISMSS 2019)
PB  - Atlantis Press
SP  - 140
EP  - 143
SN  - 2352-5398
UR  - https://doi.org/10.2991/ismss-19.2019.29
DO  - https://doi.org/10.2991/ismss-19.2019.29
ID  - Liu2019/04
ER  -