Review on the Function and Operation of Exhibition Industry
Ruijuan Dai, Xifang Wang
Available Online April 2019.
- https://doi.org/10.2991/ismss-19.2019.35How to use a DOI?
- Exhibition Industry; Operation; Review of research
- By combing the existing academic achievements, analyzing the functions of the exhibition industry from two aspects: economic impact and industrial promotion, and summarizing the operation of the exhibition industry from the perspectives of industry support, management operation, brand strategy and participation satisfaction. The paper puts forward that the theoretical research on the future of exhibition industry should focus on the promotion mechanism of the exhibition industry to economy, industry and society, industrial monitoring, operation technology and so on.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ruijuan Dai AU - Xifang Wang PY - 2019/04 DA - 2019/04 TI - Review on the Function and Operation of Exhibition Industry BT - The First International Symposium on Management and Social Sciences (ISMSS 2019) PB - Atlantis Press SP - 166 EP - 169 SN - 2352-5398 UR - https://doi.org/10.2991/ismss-19.2019.35 DO - https://doi.org/10.2991/ismss-19.2019.35 ID - Dai2019/04 ER -