Analysis of "Anesthesia" Mechanism in Mobile Short Video Applications
- DOI
- 10.2991/ismss-19.2019.75How to use a DOI?
- Keywords
- Mobile short video applications; short video; psycho-anesthesia; tremble; big data; social media
- Abstract
The continuous progress of mobile Internet technology has led to many new media products, short video is one of them. Its rapid rise has provided the public with rich and colorful entertainment enjoyment, but also brought about the negative function of "mental anesthesia". By using case analysis method, taking Video Tremolo (also named as Tik Tok) APP as an example, combining with innovation and diffusion, use and satisfaction, information cocoon room, gatekeeper and other theories, this paper explores the mechanism and ways of mobile short video application and its "anesthesia" function to the public. The study found that short video APP focuses on spreading content with "magic" through the utilization of big data and artificial intelligence technology to precisely "anesthetize" the public, and expands its scope of influence under the "social +" model. This paper holds that the public should rationally view the explosive phenomenon of short video. The developers of short video APP should use various technical means to guide and manage users' time control, in order to minimize the impact and harm of short video on public "psycho-anesthesia".
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jun Fang AU - Ziye Wang AU - Bin Hao PY - 2019/04 DA - 2019/04 TI - Analysis of "Anesthesia" Mechanism in Mobile Short Video Applications BT - Proceedings of The First International Symposium on Management and Social Sciences (ISMSS 2019) PB - Atlantis Press SP - 348 EP - 351 SN - 2352-5398 UR - https://doi.org/10.2991/ismss-19.2019.75 DO - 10.2991/ismss-19.2019.75 ID - Fang2019/04 ER -