Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

How do You Believe Electronic Word of Mouth in Making Decision to Stay?

Authors
Yeni Yuniawati, Dewi Pancawati Novalita, Bekti Sabila Riyanto
Corresponding Author
Yeni Yuniawati
Available Online June 2019.
Keywords
Electronic Word of Mouth, Decision of Stay, Purchase Decision, Crowne Plaza Bandung.
Abstract

Crowne Plaza Bandung is a 5 star class hotel in the city of Bandung which is an international chain under the auspices of the Intercontinental Hotels Group. Crowne Plaza Bandung currently has problems with marketing which has an impact on the decline in hotel room occupancy. Efforts are being made to improve the decision to stay at Crowne Plaza Bandung, one of which is to improve marketing strategies electronic word of mouth, which consists of Source Expertise, Source Trustworthiness, Perceived Source Similarity, Receiver Expertise, Volume, Valence, Nature Of The Product, Tie Strength, and Type Of Website. The type of this research is descriptive and verification with cross sectional method. The purpose of this study is to find the impact of Electronic Word of Mouth towards the decision to stay at Crowne Plaza Bandung. Research respondents were 100 individual guests, who had stayed at Crowne Plaza Bandung. This research used multiple regression as data analysis technique. The result shows that Electronic Word of Mouth has impact on decision of stay at Crowne Plaza Bandung.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2019
ISBN
978-94-6252-732-4
ISSN
2352-5398
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yeni Yuniawati
AU  - Dewi Pancawati Novalita
AU  - Bekti Sabila Riyanto
PY  - 2019/06
DA  - 2019/06
TI  - How do You Believe Electronic Word of Mouth in Making Decision to Stay?
BT  - Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 72
EP  - 77
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909351
ID  - Yuniawati2019/06
ER  -