Proceedings of the International Scientific and Practical Conference Strategy of Development of Regional Ecosystems “Education-Science-Industry” (ISPCR 2021)

Comparative Analysis of Tourism Potential Assessment Methods

Authors
Olga V. Karpycheva1, ORCID, Anastasiya N. Rusina1, *, kozitsina55@mail.ru, ORCID, Ekaterina A. Yakimova1, ORCID
1Siberian Federal University, Krasnoyarsk, Russia
Corresponding Author
Anastasiya N. Rusinakozitsina55@mail.ru,
Available Online 25 February 2022.
DOI
10.2991/aebmr.k.220208.029How to use a DOI?
Keywords
territory attractiveness; tourism potential; natural potential; historical and cultural potential; infrastructure potential; potential of specially protected natural areas
Abstract

The tourism industry is currently experiencing serious difficulties related to the COVID-19 pandemic. There has been a significant decline in outbound tourism flows due to the closure of national borders and the introduction of restrictions by countries that were traditionally considered the most attractive for tourists. At the same time, the reduction of outbound tourism can be seen as an opportunity for the development of domestic tourism, including intra-regional tourism. Krasnoyarsk Krai is the second largest subject of the Russian Federation, which has significant opportunities for tourism development, however, we notice a low level of inbound and domestic tourism development due to insufficient development of tourism infrastructure, as well as low level of people’s awareness of potential places of attraction in the region. To develop tourism in Krasnoyarsk Krai it is necessary to carry out large-scale studies to identify the most promising tourist flows, to strengthen marketing activity on the part of private business and tourism management bodies, to form a tourist brand of the region, to develop a mechanism for managerial decision-making in the field of tourism development and support. In our opinion, the initial stage of research and decision-making complex should be the assessment of the region’s tourism potential. The article is devoted to the research and comparative analysis of approaches to the assessment of tourist potential of territories. Assessment of tourist potential is the initial stage of a systematic approach to making management decisions for the development of the tourism industry at any level, including intra-regional. Comparative analysis of approaches to tourism potential assessment allowed us to identify the methodology that is most suitable for the specifics of Krasnoyarsk Krai, as well as further areas for its improvement.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Scientific and Practical Conference Strategy of Development of Regional Ecosystems “Education-Science-Industry” (ISPCR 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
25 February 2022
ISBN
978-94-6239-543-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.220208.029How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Olga V. Karpycheva
AU  - Anastasiya N. Rusina
AU  - Ekaterina A. Yakimova
PY  - 2022
DA  - 2022/02/25
TI  - Comparative Analysis of Tourism Potential Assessment Methods
BT  - Proceedings of the International Scientific and Practical Conference Strategy of Development of Regional Ecosystems “Education-Science-Industry” (ISPCR 2021)
PB  - Atlantis Press
SP  - 204
EP  - 209
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220208.029
DO  - 10.2991/aebmr.k.220208.029
ID  - Karpycheva2022
ER  -