Esports: An Empirical Study of Factors Affecting Continuance Intention

DOI

10.2991/aer.k.211106.107How to use a DOI?

Keywords

Esport; Free-to-Play Games; Competence; Perceived Value; Continuance Intention

Abstract

E-sports is becoming a trend among gamers so it makes game providers serve good products and services to attract customers. Like other businesses, having loyal consumers is important for game providers. Unfortunately, the literature on gamer loyalty is still scarce and loyalty in one industry cannot be fully applied to another industry. Thus, this paper unlocks the link between social value, enjoyment, competence, and continuance intention. The data were collected in a quantitative method using an online questionnaire. The questionnaire was distributed to 401 respondents in Bandung. The questionnaire uses a 5-point Likert scale, in which point 1 indicates strongly disagree and 5 strongly agree. Finally, the quantitative data were analyzed using Structural Equation Model (SEM). The results of this study indicate that competence, social value, and enjoyment are important factors in continuance intention.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Simarmata Lukas Marcelino
AU  - Gundur Leo
AU  - Wahyu Rafdinal
PY  - 2021
DA  - 2021/11/23
TI  - Esports: An Empirical Study of Factors Affecting Continuance Intention
BT  - Proceedings of the 2nd International Seminar of Science and Applied Technology (ISSAT 2021)
PB  - Atlantis Press
SP  - 690
EP  - 696
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.211106.107
DO  - 10.2991/aer.k.211106.107
ID  - Marcelino2021
ER  -