The Role of Technology and Innovation in Creative Tourism

The Digital Native Perspective

DOI

10.2991/aer.k.211106.106How to use a DOI?

Keywords

creative tourism; digital natives; technology; innovation

Abstract

As an integral part of their life, technology and innovation inspire digital natives to travel and recommend the destination that suits them. Creative tourism as one of the most in-demand tourist attractions by digital natives requires external inputs that generate a qualified experience environment. This study investigates the role of technology and innovation in creative tourism from the perspective of digital natives: Generation X and Millennials. Using questionnaires from 455 digital natives in several creative tourism attractions in the greater Bandung region, Indonesia, this study reveals that technology and innovation, besides experience quality, are essential aspects that drive tourist satisfaction towards creative tourism attractions. This paper, therefore, presents new insights at the crossroads of creative tourism and digital natives, by focusing on technology and innovation for qualified tourists’ experiences.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yackob Astor
AU  - Nono Wibisono
AU  - Syifaa Novianti
AU  - Wahyu Rafdinal
PY  - 2021
DA  - 2021/11/23
TI  - The Role of Technology and Innovation in Creative Tourism
BT  - Proceedings of the 2nd International Seminar of Science and Applied Technology (ISSAT 2021)
PB  - Atlantis Press
SP  - 683
EP  - 689
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.211106.106
DO  - 10.2991/aer.k.211106.106
ID  - Astor2021
ER  -