Could the Loyalty Program Increase Store Loyalty?
- https://doi.org/10.2991/isseh-18.2019.29How to use a DOI?
- loyalty program; CCID; store loyalty
Developing and maintaining customer loyalty is crucial in the business competition. Thus, this study aims to examine the effect of customer and customer-company identification (CCID) loyalty cardholders on the store. The samples in this study were 100 respondents who were cardholders of the minimarkets in Cirebon, Indonesia. The sampling technique is a purposive random. The results show that the loyalty program has a significant influence on program loyalty. Loyalty Program has a significant positive impact on CCID and store loyalty, and CCID has also an effect to store loyalty. Further research recommendation and implication are also discussed.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Aang Curatman AU - Agus Suroso AU - Junaedi Junaedi AU - Yono Maulana AU - Rahmadi Rahmadi AU - Soesanty Maulany PY - 2019/03 DA - 2019/03 TI - Could the Loyalty Program Increase Store Loyalty? BT - Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018) PB - Atlantis Press SP - 119 EP - 122 SN - 2352-5398 UR - https://doi.org/10.2991/isseh-18.2019.29 DO - https://doi.org/10.2991/isseh-18.2019.29 ID - Curatman2019/03 ER -