Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)

Could the Loyalty Program Increase Store Loyalty?

Authors
Aang Curatman, Agus Suroso, Junaedi Junaedi, Yono Maulana, Rahmadi Rahmadi, Soesanty Maulany
Corresponding Author
Aang Curatman
Available Online March 2019.
DOI
https://doi.org/10.2991/isseh-18.2019.29How to use a DOI?
Keywords
loyalty program; CCID; store loyalty
Abstract

Developing and maintaining customer loyalty is crucial in the business competition. Thus, this study aims to examine the effect of customer and customer-company identification (CCID) loyalty cardholders on the store. The samples in this study were 100 respondents who were cardholders of the minimarkets in Cirebon, Indonesia. The sampling technique is a purposive random. The results show that the loyalty program has a significant influence on program loyalty. Loyalty Program has a significant positive impact on CCID and store loyalty, and CCID has also an effect to store loyalty. Further research recommendation and implication are also discussed.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2019
ISBN
978-94-6252-692-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/isseh-18.2019.29How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Aang Curatman
AU  - Agus Suroso
AU  - Junaedi Junaedi
AU  - Yono Maulana
AU  - Rahmadi Rahmadi
AU  - Soesanty Maulany
PY  - 2019/03
DA  - 2019/03
TI  - Could the Loyalty Program Increase Store Loyalty?
BT  - Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)
PB  - Atlantis Press
SP  - 119
EP  - 122
SN  - 2352-5398
UR  - https://doi.org/10.2991/isseh-18.2019.29
DO  - https://doi.org/10.2991/isseh-18.2019.29
ID  - Curatman2019/03
ER  -