Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)

Tourism Marketing Strategy to Enhance the Visitors’ Interest

Authors
Dian Andriany, Intan Andini
Corresponding Author
Dian Andriany
Available Online March 2019.
DOI
https://doi.org/10.2991/isseh-18.2019.61How to use a DOI?
Keywords
tourism; marketing strategies; communication mix
Abstract

The research aims to find out the causes of less visitors coming to the Talaga Pancar Pine Forest tourism in Lengkong Kulon Village, Sindangwangi District, Majalengka Regency and the marketing strategies in increasing visitor interest. This qualitative descriptive study uses data collection techniques of observation, in-depth interviews, and documentation. Based on the results of research the researcher concludes that the very few visitors came to the sites because of lack marketing strategy which relied only on brochures. The marketing communication strategy that has been carried out by the managers of Pinus Talaga Pancar Forest tourism in increasing visitor interest is the marketing communication mix including advertising, direct marketing, interactive marketing, sales promotion, personal sales, public relations, events and experience, and marketing from mouth to mouth.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2019
ISBN
978-94-6252-692-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/isseh-18.2019.61How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dian Andriany
AU  - Intan Andini
PY  - 2019/03
DA  - 2019/03
TI  - Tourism Marketing Strategy to Enhance the Visitors’ Interest
BT  - Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)
PB  - Atlantis Press
SP  - 266
EP  - 267
SN  - 2352-5398
UR  - https://doi.org/10.2991/isseh-18.2019.61
DO  - https://doi.org/10.2991/isseh-18.2019.61
ID  - Andriany2019/03
ER  -