A Theoretic Revelation of Strategic Positioning, Value Co-Creation and Innovation Performance

DOI

10.2991/isss-15.2015.52How to use a DOI?

Keywords

Strategic Positioning; Value Co-Creation; Innovation Performance; Grounded Theory; Case Study.

Abstract

In recent years, with the extensive use of 4G and wireless network technology, the development of mobile Internet industry has shown explosive growth, which leads to rapid development of intelligent mobile phone industry. The coming of a new era, not only changes people's way of life, study and work, but also gradually changes the mode of operation and the strategic layout of an enterprise. This paper takes Xiaomi Company as a research object, basing on Michael Porter's competitive advantage theory, product strategy model, and value co-creation theory, to analyze the characteristics of creating value while innovating of Xiaomi Company. Grounded Theory is used in this paper to explore the relations between strategic positioning, value co-creation and innovation performance.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Junlan Jia
PY  - 2015/08
DA  - 2015/08
TI  - A Theoretic Revelation of Strategic Positioning, Value Co-Creation and Innovation Performance
BT  - Proceedings of the 1st International Symposium on Social Science (isss-15)
PB  - Atlantis Press
SP  - 213
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-15.2015.52
DO  - 10.2991/isss-15.2015.52
ID  - Jia2015/08
ER  -