Proceedings of the 2nd International Symposium on Social Science (ISSS 2016)

Research on the Developmental Trend and Orientation of Marketing under the Internet and Multimedia Era

Authors
Yuanning Shi
Corresponding Author
Yuanning Shi
Available Online May 2016.
DOI
https://doi.org/10.2991/isss-16.2016.2How to use a DOI?
Keywords
Multimedia era; developmental trend; orientation; marketing; internet features
Abstract

This paper conducts research on the developmental trend and the orientation of marketing under the Internet and multimedia era. Network enables the commodity information to transfer to the consumers in the form of more efficient and convenient platform of social media has become a brand promotion. But in the digital era of information explosion, the consumer is more and more do not want to be spam. How to make digital marketing, let the brand communication with the consumers sincerely, building brand loyalty, become each enterprise is facing a big problem. To deal with the challenge, we propose novel perspective of the analysis on the marketing procedures that will enhance the result of marketing activities that will offer special significance.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2nd International Symposium on Social Science (ISSS 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2016
ISBN
10.2991/isss-16.2016.2
ISSN
2352-5398
DOI
https://doi.org/10.2991/isss-16.2016.2How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yuanning Shi
PY  - 2016/05
DA  - 2016/05
TI  - Research on the Developmental Trend and Orientation of Marketing under the Internet and Multimedia Era
BT  - Proceedings of the 2nd International Symposium on Social Science (ISSS 2016)
PB  - Atlantis Press
SP  - 5
EP  - 8
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-16.2016.2
DO  - https://doi.org/10.2991/isss-16.2016.2
ID  - Shi2016/05
ER  -