Utilizing big data in tourism marketing
- Xin Ye, Wen Liu, Longgang Li, Yaning Zhang
- Corresponding Author
- Xin Ye
Available Online May 2017.
- https://doi.org/10.2991/isss-17.2017.54How to use a DOI?
- Big data; persona; tourism marketing.
- More and more people rely on mobile internet devices, they generate a huge amount of data every day. Tourism market also benefit from the use of big data to make tourist persona and identify demands. The article sketches the development situation and problems of big data application in China, and then give a discussion on big data, tourist persona and precise marketing within related research findings. Others applications and some side effects are also referred.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xin Ye AU - Wen Liu AU - Longgang Li AU - Yaning Zhang PY - 2017/05 DA - 2017/05 TI - Utilizing big data in tourism marketing BT - 3rd International Symposium on Social Science (ISSS 2017) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/isss-17.2017.54 DO - https://doi.org/10.2991/isss-17.2017.54 ID - Ye2017/05 ER -