Proceedings of 3rd International Symposium on Social Science (ISSS 2017)

Utilizing big data in tourism marketing

Authors
Xin Ye, Wen Liu, Longgang Li, Yaning Zhang
Corresponding Author
Xin Ye
Available Online May 2017.
DOI
https://doi.org/10.2991/isss-17.2017.54How to use a DOI?
Keywords
Big data; persona; tourism marketing.
Abstract
More and more people rely on mobile internet devices, they generate a huge amount of data every day. Tourism market also benefit from the use of big data to make tourist persona and identify demands. The article sketches the development situation and problems of big data application in China, and then give a discussion on big data, tourist persona and precise marketing within related research findings. Others applications and some side effects are also referred.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
3rd International Symposium on Social Science (ISSS 2017)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
978-94-6252-341-8
DOI
https://doi.org/10.2991/isss-17.2017.54How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xin Ye
AU  - Wen Liu
AU  - Longgang Li
AU  - Yaning Zhang
PY  - 2017/05
DA  - 2017/05
TI  - Utilizing big data in tourism marketing
BT  - 3rd International Symposium on Social Science (ISSS 2017)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/isss-17.2017.54
DO  - https://doi.org/10.2991/isss-17.2017.54
ID  - Ye2017/05
ER  -