Proceedings of 3rd International Symposium on Social Science (ISSS 2017)

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Utilizing big data in tourism marketing

Authors
Xin Ye, Wen Liu, Longgang Li, Yaning Zhang
Corresponding Author
Xin Ye
Available Online May 2017.
DOI
10.2991/isss-17.2017.54How to use a DOI?
Keywords
Big data; persona; tourism marketing.
Abstract

More and more people rely on mobile internet devices, they generate a huge amount of data every day. Tourism market also benefit from the use of big data to make tourist persona and identify demands. The article sketches the development situation and problems of big data application in China, and then give a discussion on big data, tourist persona and precise marketing within related research findings. Others applications and some side effects are also referred.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of 3rd International Symposium on Social Science (ISSS 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
10.2991/isss-17.2017.54
ISSN
2352-5398
DOI
10.2991/isss-17.2017.54How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Xin Ye
AU  - Wen Liu
AU  - Longgang Li
AU  - Yaning Zhang
PY  - 2017/05
DA  - 2017/05
TI  - Utilizing big data in tourism marketing
BT  - Proceedings of 3rd International Symposium on Social Science (ISSS 2017)
PB  - Atlantis Press
SP  - 240
EP  - 245
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-17.2017.54
DO  - 10.2991/isss-17.2017.54
ID  - Ye2017/05
ER  -