Theorizing additional reviews and its effect for online goods sales

DOI

10.2991/isss-17.2017.76How to use a DOI?

Keywords

First reviews, Additional reviews, online goods sales, Perceived usefulness, Emotional tendency.

Abstract

With the booming of the Internet, online shopping has gradually become the preferred way for people to buy things. During online shopping, online-shopping reviews have a strong impact on consumers' purchasing behavior and sales of online goods. With the continuous improvement of the e-commence platform review system, online-shopping additional reviews appeared. With a higher degree of credibility, it is a supplement and amendment to the original reviews. Its impact on the sale of online goods is more far-reaching. Most of the existing studies focus on the first reviews of online shopping and there is little discussion on the additional reviews. This article chooses the additional reviews as a breakthrough point and selects online goods as the research object to study the effect of additional reviews for online goods sales.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Wenqiang Pang
AU  - Sa Zhou
AU  - Yongjun Liu
PY  - 2017/05
DA  - 2017/05
TI  - Theorizing additional reviews and its effect for online goods sales
BT  - Proceedings of 3rd International Symposium on Social Science (ISSS 2017)
PB  - Atlantis Press
SP  - 336
EP  - 340
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-17.2017.76
DO  - 10.2991/isss-17.2017.76
ID  - Pang2017/05
ER  -