Proceedings of 3rd International Symposium on Social Science (ISSS 2017)

The Brand Communication Strategy Research of Newly Formed Non-governmental Regular Universities

Authors
Ao Di
Corresponding Author
Ao Di
Available Online May 2017.
DOI
https://doi.org/10.2991/isss-17.2017.97How to use a DOI?
Keywords
Non-governmental education, Non-governmental regular universities, Brand communication, Strategy.
Abstract
Brand communication is the need of newly formed non-governmental regular universities outside the plastic image and enhancing reputation; is the need of cohesion and cohesive forces; and is the need to expand the survival and development space. The brand communication strategy of newly formed non-governmental regular universities including development positioning, outstanding characteristics, integrated communication, team building. Its spread ways including the use of campus media build three-dimensional propaganda network, expand social media reputation to borrow, thanks to new media, and grasp the opportunity for publicity campaign.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
3rd International Symposium on Social Science (ISSS 2017)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
978-94-6252-341-8
ISSN
2352-5398
DOI
https://doi.org/10.2991/isss-17.2017.97How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ao Di
PY  - 2017/05
DA  - 2017/05
TI  - The Brand Communication Strategy Research of Newly Formed Non-governmental Regular Universities
BT  - 3rd International Symposium on Social Science (ISSS 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-17.2017.97
DO  - https://doi.org/10.2991/isss-17.2017.97
ID  - Di2017/05
ER  -